Awin vs ReferralCandy
Awin and ReferralCandy are both affiliate & referral programs tools. Awin is aimed at E-commerce and small businesses, while ReferralCandy is aimed at E-commerce. ReferralCandy costs less, from $39/mo versus $49/mo for Awin.
Global affiliate network linking advertisers with 1M+ publishers
Customer referral programs for online stores
| Pricing | Paid · $49 | Paid · $39 |
| Starting price | $49/mo | $39/mo |
| Free plan | No | No |
| Free trial | — | 7 days |
| Built for | E-commerce, Small businesses, Enterprise, Agencies, Creators | E-commerce |
| Platforms | web | web |
| Country | DE · 2000 | SG · 2009 |
| Rating | — | — |
Choose Awin if
E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.
- Very large publisher network across Europe and the Americas
- Low-risk entry plan with the first month free
- Commission rules flexible enough for complex catalogs
Look elsewhere if: SaaS companies running referral or partner programs with their own customers (PartnerStack, Rewardful, Refersion).
Choose ReferralCandy if
E-commerce stores wanting referral programs.
- Easy for stores
- Automated
- Proven growth tactic
Look elsewhere if: SaaS (Rewardful).
Awin vs ReferralCandy pricing
Awin
- Access$49/mo+3.5% tracking fee per sale; first month free, 3-month minimum
- AccelerateFrom $99/mo+2.5% tracking fee per sale; APIs, benchmarks, private network
- AdvancedCustomAll features, custom reports and commission rules
ReferralCandy
- Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
- Grow$79/mo+ 3.5% success fee
- Scale$249/mo+ 1.5% success fee
- Enterprise$799/mo+ 0.25% success fee; dedicated account manager
Awin · Key features
- Directory and marketplace with more than a million publishers
- Partner recommendations and campaign discovery for new programs
- Commission rules by product, category, SKU, coupon or new customer
- Transaction tracking, auto-approval and performance reporting
- Customer journey analysis and industry benchmarks on Accelerate
- Branded private networks for your own invited partners
Cons
- Per-sale tracking fee on top of commission makes costs climb with volume
- Access limits you to three commission groups
- Network approval and partner vetting take time to set up
ReferralCandy · Key features
- Post-purchase referral invitations
- Friend discounts and referrer rewards
- Widgets and emails
- Fraud detection
- Analytics
- E-commerce integrations
Cons
- Commission on referral sales
- Limited to e-commerce
- Basic customization
Awin vs ReferralCandy: FAQ
Which is cheaper, Awin or ReferralCandy?
ReferralCandy starts at $39/mo and Awin at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Awin and ReferralCandy have a free plan?
Awin has no free plan. ReferralCandy has no free plan, a 7-day free trial.
Which is better for small businesses, Awin or ReferralCandy?
Awin lists small businesses as a core audience, while ReferralCandy is aimed more at E-commerce.