Refersion
Affiliate and influencer program software for Shopify and DTC brands
Refersion is an affiliate & referral programs tool for E-commerce and Small businesses, offered as paid ($39/mo). Based in United States. Popular alternatives include Awin, CJ Affiliate, Everflow.
About Refersion
Refersion is an affiliate marketing platform from US-based Refersion Inc. It helps direct-to-consumer brands recruit affiliates, creators and influencers, track the sales they drive, and pay them commissions. Its main selling point is first-party tracking: instead of third-party cookies and redirects, conversions are attributed through the brand's own tracking domain, which Refersion says captures 95 to 99 percent of referred sales.
Brands get branded sign-up pages, a marketplace where affiliates can discover offers, flexible commission rules (percent of sale, subscription, product-level, new versus returning customer), performance dashboards and one-click payouts, including PayPal, with tax form collection. Pricing combines a monthly fee with a percentage of affiliate-driven revenue: Launch adds 3 percent, Growth adds 2 percent and unlocks the API and 30+ marketing integrations, and Scale moves to a flat fee.
Refersion fits Shopify, WooCommerce and BigCommerce stores that want a serious affiliate program without enterprise contracts. Impact.com is stronger for large partnership programs across many partner types, ReferralCandy is better for customer-to-customer referrals, and PartnerStack targets B2B SaaS rather than retail.
In January 2026 Refersion added a free Marketplace Listing plan, so brands can publish an offer and collect affiliate applications before paying. Approving affiliates, tracking and payouts still require Launch or above, so model the 2 to 3 percent fee against your expected affiliate revenue.
Key features of Refersion
- First-party tracking domain attribution without third-party cookies or redirects
- Affiliate marketplace where creators discover and apply to brand offers
- Branded affiliate registration pages and recruitment tools
- Commission rules by product, customer email, subscription or new customers
- One-click affiliate payouts including PayPal, with tax form collection
- Multi-store management and API access on the Growth plan
- Native integrations with Shopify, WooCommerce, BigCommerce and Stripe
Pros and cons
Pros
- Purpose-built for ecommerce rather than SaaS referral programs
- Cookieless first-party tracking holds up against browser restrictions
- Unlimited affiliates, clicks and conversions on every paid plan
- Free marketplace listing lets brands test affiliate demand first
- Payout and tax handling removes manual spreadsheet work
Cons
- Percentage of affiliate sales on top of the subscription adds up
- API access and advanced commissions start at $199 per month
- No published free trial for the paid plans
- Less suited to B2B or non-ecommerce partner programs
Refersion pricing
Refersion uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Marketplace Listing | $0 | Public listing only; tracking and payouts need a paid plan |
| Launch | $39 / mo | $29/mo billed yearly; plus 3% of affiliate-driven sales |
| Growth | $199 / mo | $159/mo billed yearly; plus 2% of sales; API access |
| Scale | Custom | Flat monthly fee, white-glove onboarding, Slack channel |
Source: www.refersion.com · checked on Oct 20, 2026
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How Refersion compares in Affiliate & referral programs
- Rank by votes
- #1 / 16
- Starting price
- $39
- Free alternatives
- 0
0 votes from members
20% below the category median ($49/mo)
Free or open-source tools in Affiliate & referral programs
Refersion ranks #1 of 16 affiliate & referral programs tools by community votes and is priced below most tools in the category.
Common use cases
- 1Launching a creator affiliate program for a Shopify skincare brand
- 2Paying influencers commissions on subscription box renewals
- 3Recruiting new affiliates through the Refersion marketplace
- 4Running affiliate programs across several storefronts from one account
- 5Giving higher commissions for new customers than for repeat buyers
Best for
DTC ecommerce brands on Shopify, WooCommerce or BigCommerce that want to run an affiliate and influencer program with accurate first-party tracking.
Not ideal for
B2B SaaS partner programs or simple customer referral loops (PartnerStack, ReferralCandy, FirstPromoter).
Integrations
- Shopify
- WooCommerce
- BigCommerce
- Stripe
- PayPal
Our take
Refersion is a solid, ecommerce-native affiliate platform whose first-party tracking is its strongest argument. Start with the free listing to gauge affiliate interest, then pick Launch or Growth after checking how the revenue share compares with a flat-fee option like Scale.
FAQ
- What is Refersion?
- Refersion is an Affiliate & referral programs tool: Affiliate and influencer program software for Shopify and DTC brands.
- How much does Refersion cost?
- Refersion uses a Paid model; paid plans start at $39 per month.
- What are the best alternatives to Refersion?
- Community-listed alternatives to Refersion include Awin, CJ Affiliate, Everflow, ReferralCandy.
- What does Refersion integrate with?
- Refersion integrates with Shopify, WooCommerce, BigCommerce, Stripe, PayPal and more.
- Which platforms does Refersion support?
- Refersion is available on web.
- Who is Refersion for?
- DTC ecommerce brands on Shopify, WooCommerce or BigCommerce that want to run an affiliate and influencer program with accurate first-party tracking.
Alternatives to Refersion
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Everflow
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