ReferralCandy vs Yotpo
ReferralCandy and Yotpo are both E-commerce tools. ReferralCandy is aimed at E-commerce, while Yotpo is aimed at E-commerce and small businesses. ReferralCandy costs less, from $39/mo versus $89/mo for Yotpo. Only Yotpo has a free plan.
Customer referral programs for online stores
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $39 | Freemium · $89 |
| Starting price | $39/mo | $89/mo |
| Free plan | No | Yes |
| Free trial | 7 days | — |
| Built for | E-commerce | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | SG · 2009 | US · 2011 |
| Rating | — | — |
Choose ReferralCandy if
E-commerce stores wanting referral programs.
- Easy for stores
- Automated
- Proven growth tactic
Look elsewhere if: SaaS (Rewardful).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
ReferralCandy vs Yotpo pricing
ReferralCandy
- Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
- Grow$79/mo+ 3.5% success fee
- Scale$249/mo+ 1.5% success fee
- Enterprise$799/mo+ 0.25% success fee; dedicated account manager
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
ReferralCandy · Key features
- Post-purchase referral invitations
- Friend discounts and referrer rewards
- Widgets and emails
- Fraud detection
- Analytics
- E-commerce integrations
Cons
- Commission on referral sales
- Limited to e-commerce
- Basic customization
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
ReferralCandy vs Yotpo: FAQ
Which is cheaper, ReferralCandy or Yotpo?
ReferralCandy starts at $39/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do ReferralCandy and Yotpo have a free plan?
ReferralCandy has no free plan, a 7-day free trial. Yotpo has a free plan.
Which is better for small businesses, ReferralCandy or Yotpo?
Yotpo lists small businesses as a core audience, while ReferralCandy is aimed more at E-commerce.