AdRoll vs Northbeam
AdRoll and Northbeam are both ad management & attribution tools. AdRoll is aimed at small businesses and E-commerce, while Northbeam is aimed at E-commerce and enterprise. Only AdRoll has a free plan.
| Pricing | Freemium | Paid · $1500 |
| Starting price | Not published | $1500/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses, E-commerce | E-commerce, Enterprise |
| Platforms | web | web |
| Country | US · 2007 | US · 2020 |
| Rating | — | — |
Choose AdRoll if
SMBs wanting easy retargeting.
- Simple retargeting setup
- Cross-channel in one place
- Good for SMBs
Look elsewhere if: Advanced media buyers using native platforms.
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
AdRoll vs Northbeam pricing
AdRoll
- Self-Service (Ads)Usage-basedDynamic CPM pricing, no minimum spend, pay for media you run
- Managed ServicesCustomWith qualifying ad spend; Advanced package needs yearly commitment
- ABM packagesCustomAccount-based ads and marketing (RollWorks); request a demo
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
AdRoll · Key features
- Display and social retargeting
- Audience segmentation
- Email marketing
- Attribution dashboard
- Dynamic product ads
- B2B account-based marketing (RollWorks)
Cons
- Managed services need qualifying spend
- Less control than native platforms
- Reporting overlaps
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
AdRoll vs Northbeam: FAQ
Do AdRoll and Northbeam have a free plan?
AdRoll has a free plan. Northbeam has no free plan.
Which is better for small businesses, AdRoll or Northbeam?
AdRoll lists small businesses as a core audience, while Northbeam is aimed more at E-commerce and enterprise.