AppsFlyer vs Northbeam
AppsFlyer and Northbeam are both ad management & attribution tools. AppsFlyer is aimed at enterprise and small businesses, while Northbeam is aimed at E-commerce and enterprise. Only AppsFlyer has a free plan.
Mobile attribution and marketing measurement for app teams
Multi-touch attribution for DTC brands
| Pricing | Freemium | Paid · $1500 |
| Starting price | Not published | $1500/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | E-commerce, Enterprise |
| Platforms | web | web |
| Country | US · 2011 | US · 2020 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Northbeam if
Large DTC brands with significant ad spend.
- Sophisticated measurement
- Combines MTA and MMM
- Trusted by large DTC brands
Look elsewhere if: Small stores (Triple Whale).
AppsFlyer vs Northbeam pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Northbeam
- Starter$1,500/moMonth-to-month, usage-based; ad spend under $1.5M/yr
- GrowthCustomUnder $200K/mo ad spend, agency services
- Professional$3,500/moUp to $500K/mo ad spend, unlimited users
- EnterpriseCustom$500K+/mo ad spend, MMM+, dedicated CSM
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Northbeam · Key features
- Multi-touch attribution with ML
- Media mix modeling (MMM+)
- Incrementality insights
- Creative analytics
- Cross-channel dashboards
- Custom attribution windows
Cons
- Expensive
- Usage-based pricing grows with spend
- Requires data volume
AppsFlyer vs Northbeam: FAQ
Do AppsFlyer and Northbeam have a free plan?
AppsFlyer has a free plan. Northbeam has no free plan.
Which is better for small businesses, AppsFlyer or Northbeam?
AppsFlyer lists small businesses as a core audience, while Northbeam is aimed more at E-commerce and enterprise.