Adjust vs Microsoft Clarity
Adjust and Microsoft Clarity are both analytics tools. Adjust is aimed at enterprise and developers, while Microsoft Clarity is aimed at small businesses and E-commerce. Both have a free plan.
Mobile measurement partner for app attribution and fraud prevention
Free heatmaps, session recordings and AI insights from Microsoft
| Pricing | Freemium | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Developers, Small businesses | Small businesses, E-commerce, Developers, Agencies, Enterprise |
| Platforms | web | web, ios, android |
| Country | DE · 2012 | US · 2020 |
| Rating | — | — |
Choose Adjust if
Mobile app and game publishers spending meaningfully on paid user acquisition who need trustworthy attribution, fraud protection and iOS privacy measurement.
- Mature, widely integrated SDK used by large app publishers
- Free Base tier lets small developers start without a contract
- Strong fraud prevention and privacy-framework support
Look elsewhere if: Web-first DTC brands or apps with little paid marketing (Northbeam, Rockerbox, Google Analytics).
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Adjust vs Microsoft Clarity pricing
Adjust
- Base$0Up to 1,500 attributions per month; for small developers
- CoreCustomUp to 250,000 attributions per year; annual contract
- EnterpriseCustomOver 250,000 attributions per year; add-ons priced separately
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
Adjust · Key features
- Install and in-app event attribution across thousands of ad partners
- SKAdNetwork and AdAttributionKit measurement for privacy-restricted iOS traffic
- Fraud Prevention Suite against click spam, SDK spoofing and fake installs
- Datascape dashboards with cohort, retention and ROAS reporting
- InSight incrementality testing using synthetic control groups
- Deep linking for retargeting and user re-engagement campaigns
Cons
- Core and Enterprise pricing is unpublished and contract-based
- Useful add-ons like fraud prevention and InSight cost extra
- Ownership by AppLovin raises neutrality questions for some buyers
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
Adjust vs Microsoft Clarity: FAQ
Do Adjust and Microsoft Clarity have a free plan?
Yes, both Adjust and Microsoft Clarity have a free plan; paid plans add more usage and features.