AppsFlyer vs Microsoft Clarity
AppsFlyer and Microsoft Clarity are both analytics tools. AppsFlyer is aimed at enterprise and small businesses, while Microsoft Clarity is aimed at small businesses and E-commerce. Both have a free plan.
Mobile attribution and marketing measurement for app teams
Free heatmaps, session recordings and AI insights from Microsoft
| Pricing | Freemium | Free |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Developers, Agencies | Small businesses, E-commerce, Developers, Agencies, Enterprise |
| Platforms | web | web, ios, android |
| Country | US · 2011 | US · 2020 |
| Rating | — | — |
Choose AppsFlyer if
App companies spending on paid user acquisition across several ad networks that need a neutral, network-accepted source of attribution.
- Industry-standard MMP that nearly every ad network already integrates with
- Free tier and pay-per-conversion Growth plan lower the entry cost
- Organic installs are not counted toward billable conversions
Look elsewhere if: Web-only ecommerce brands or teams that mainly need product analytics (Triple Whale, Northbeam or Firebase).
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
AppsFlyer vs Microsoft Clarity pricing
AppsFlyer
- Zero$0Owned media only; 12K free conversions in year one
- Growth$0.07/conversionPay as you go after 12K free conversions; paid attribution
- EnterpriseCustomFraud protection, ROAS, LTV, AI insights; contact sales
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
AppsFlyer · Key features
- Install and in-app event attribution across thousands of ad networks
- SKAdNetwork (SKAN) measurement and conversion value management for iOS
- OneLink deep links that route users to the right in-app screen
- Protect360 fraud detection for install hijacking, bots and click flooding
- Incrementality testing to prove real lift from user acquisition
- Data Locker raw data export to BigQuery, Snowflake and S3
Cons
- Most valuable suites (Protect360, Audiences, Data Locker) sit behind Enterprise
- Enterprise pricing is quote-only and grows with conversion volume
- Dashboard and data model have a steep learning curve
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
AppsFlyer vs Microsoft Clarity: FAQ
Do AppsFlyer and Microsoft Clarity have a free plan?
Yes, both AppsFlyer and Microsoft Clarity have a free plan; paid plans add more usage and features.