AmzDL vs Matomo
AmzDL and Matomo are both analytics tools. AmzDL is aimed at small businesses and agencies, while Matomo is aimed at enterprise and agencies. Both have a free plan.
| Pricing | Freemium · $8 | Open source |
| Starting price | $7.99/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Agencies, E-commerce | Enterprise, Agencies |
| Platforms | browser-extension | web |
| Country | — | NZ · 2007 |
| Rating | — | — |
Choose AmzDL if
Choose Matomo if
Organizations that need GA-level depth with full data control and compliance.
- Deepest feature set among privacy-first tools
- 100% data ownership and self-hosting
- Trusted by public sector organizations
Look elsewhere if: Teams wanting a simple dashboard (Plausible, Fathom, Umami).
AmzDL vs Matomo pricing
AmzDL
Matomo
- On-Premise$0GPL, self-hosted; premium plugin bundles extra
- Cloud Business29/mo50k hits/mo, 30 websites, 30 users; excl. tax
- Cloud EnterpriseCustomCustom limits, CSM, SAML/LDAP
AmzDL · Key features
Matomo · Key features
- Full web analytics with custom dimensions and reports
- Heatmaps, session recordings and form analytics (premium)
- Funnels, A/B testing and ecommerce tracking
- Built-in tag manager
- Cookieless and consent-aware configurations
- On-premise or cloud; GDPR, HIPAA, CCPA tooling
Cons
- Dated interface
- Premium plugins add cost on-premise
- Performance tuning needed at scale
AmzDL vs Matomo: FAQ
Do AmzDL and Matomo have a free plan?
Yes, both AmzDL and Matomo have a free plan; paid plans add more usage and features.
Which is better for small businesses, AmzDL or Matomo?
AmzDL lists small businesses as a core audience, while Matomo is aimed more at enterprise and agencies.