Apollo.io vs Lusha
Apollo.io and Lusha are both sales engagement & outbound tools. Apollo.io is aimed at small businesses and enterprise, while Lusha is aimed at small businesses. Lusha costs less, from $49.90/mo versus $59/mo for Apollo.io. Both have a free plan.
B2B contact database with sequences and dialer
B2B contact and company data with a browser extension
| Pricing | Freemium · $59 | Freemium · $50 |
| Starting price | $59/mo | $49.90/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Small businesses |
| Platforms | web | web |
| Country | US · 2015 | IL · 2016 |
| Rating | — | — |
Choose Apollo.io if
Startups and SMB sales teams who need data and outreach without ZoomInfo budgets.
- Data plus engagement in one affordable tool
- Generous free tier
- Fast prospect list building
Look elsewhere if: Enterprises needing highest-accuracy phone data or complex orchestration (Clay + Outreach).
Choose Lusha if
Sales teams that rely on phone outreach.
- Good phone number coverage
- Easy extension workflow
- GDPR and CCPA compliance focus
Look elsewhere if: Teams wanting all-in-one sequences (Apollo).
Apollo.io vs Lusha pricing
Apollo.io
- Free$0Light usage, limited credits and contact database
- Basic$59/user/mo$49/mo billed annually; email sequencing, core integrations
- Professional$99/user/mo$79/mo billed annually; AI features, dialer, call recording
- CustomCustomCustom volumes, SSO, advanced security, API access
Lusha
- Free$040 credits/mo, 1 user
- Starter$49.90/mo$37.45/mo billed annually; 400 credits/mo, 1 seat
- Professional$69.90/mo$52.45/mo billed annually; 600 credits/mo, 2 seats
- Premium$399.90/mo$299.95/mo billed annually; 3,400 credits, 5 seats
- EnterpriseCustomCustom credits and seats
Apollo.io · Key features
- Searchable database with 65+ filters and buying intent
- Email sequences with A/B tests and deliverability tools
- Dialer, call recording and conversation intelligence
- Chrome extension for LinkedIn and websites
- CRM enrichment and two-way sync
- AI research, writing and workflows
Cons
- Mobile number accuracy varies
- Credit limits on higher-value data
- Deliverability depends on your setup
Lusha · Key features
- Contact data: emails and direct dials
- LinkedIn browser extension
- Prospecting filters and lists
- CRM enrichment
- Intent and job change signals
- API on higher plans
Cons
- Credit limits
- Smaller engagement features than Apollo
- Coverage varies by region
Apollo.io vs Lusha: FAQ
Which is cheaper, Apollo.io or Lusha?
Lusha starts at $49.90/mo and Apollo.io at $59/mo. Both prices are checked on the vendors' own pricing pages.
Do Apollo.io and Lusha have a free plan?
Yes, both Apollo.io and Lusha have a free plan; paid plans add more usage and features.