Awin vs GrowSurf
Awin and GrowSurf are both affiliate & referral programs tools. Awin is aimed at E-commerce and small businesses, while GrowSurf is aimed at small businesses and developers. Awin costs less, from $49/mo versus $179/mo for GrowSurf. Only GrowSurf has a free plan.
Global affiliate network linking advertisers with 1M+ publishers
Referral and affiliate program software for SaaS and tech startups
| Pricing | Paid · $49 | Freemium · $179 |
| Starting price | $49/mo | $179/mo |
| Free plan | No | Yes |
| Free trial | — | 14 days |
| Built for | E-commerce, Small businesses, Enterprise, Agencies, Creators | Small businesses, Developers |
| Platforms | web | web |
| Country | DE · 2000 | US |
| Rating | — | — |
Choose Awin if
E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.
- Very large publisher network across Europe and the Americas
- Low-risk entry plan with the first month free
- Commission rules flexible enough for complex catalogs
Look elsewhere if: SaaS companies running referral or partner programs with their own customers (PartnerStack, Rewardful, Refersion).
Choose GrowSurf if
SaaS and tech startups that want an in-product customer referral program with fraud checks and automated rewards.
- Fast to launch inside a SaaS product without custom code
- Free affiliate plan charges only when referrals generate revenue
- Handles tax forms and payouts, not just tracking
Look elsewhere if: Shopify stores (ReferralCandy), viral pre-launch campaigns on a small budget (Viral Loops) or cheap Stripe-only affiliate tracking (Rewardful).
Awin vs GrowSurf pricing
Awin
- Access$49/mo+3.5% tracking fee per sale; first month free, 3-month minimum
- AccelerateFrom $99/mo+2.5% tracking fee per sale; APIs, benchmarks, private network
- AdvancedCustomAll features, custom reports and commission rules
GrowSurf
- Affiliate Free$0Affiliate programs only; 3% success fee on referral revenue
- Startup$179/mo$125/mo billed yearly; up to 2,500 participants, 2 programs
- Business$449/mo$314/mo billed yearly; up to 10,000 participants, 5 programs
- CustomCustom150,000+ participants, onboarding and volume discounts
Awin · Key features
- Directory and marketplace with more than a million publishers
- Partner recommendations and campaign discovery for new programs
- Commission rules by product, category, SKU, coupon or new customer
- Transaction tracking, auto-approval and performance reporting
- Customer journey analysis and industry benchmarks on Accelerate
- Branded private networks for your own invited partners
Cons
- Per-sale tracking fee on top of commission makes costs climb with volume
- Access limits you to three commission groups
- Network approval and partner vetting take time to set up
GrowSurf · Key features
- Automatic referral link for every user via one code snippet
- White-labeled referral portal with custom domain on Business
- Qualification rules on signup, first purchase or custom events
- Automatic rewards as gift cards, cash payouts or account credits
- Fraud protection with manual reward approval options
- Affiliate programs with Stripe, PayPal and Wise payouts
Cons
- Referral plans start at $179 a month, steep for early startups
- Pricing scales with participants, so large user bases get expensive
- Startup plan limits you to two team members and two programs
Awin vs GrowSurf: FAQ
Which is cheaper, Awin or GrowSurf?
Awin starts at $49/mo and GrowSurf at $179/mo. Both prices are checked on the vendors' own pricing pages.
Do Awin and GrowSurf have a free plan?
Awin has no free plan. GrowSurf has a free plan.