Awin vs FirstPromoter
Awin and FirstPromoter are both affiliate & referral programs tools. Awin is aimed at E-commerce and small businesses, while FirstPromoter is aimed at small businesses.
Awin
Global affiliate network linking advertisers with 1M+ publishers
FirstPromoter
Affiliate and referral tracking for subscription businesses
| Pricing | Paid · $49 | Paid · $49 |
| Starting price | $49/mo | $49/mo |
| Free plan | No | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Small businesses, Enterprise, Agencies, Creators | Small businesses |
| Platforms | web | web |
| Country | DE · 2000 | RO · 2017 |
| Rating | — | — |
Choose Awin if
E-commerce brands that want access to a large ready-made publisher network and are comfortable paying a fee on each sale.
- Very large publisher network across Europe and the Americas
- Low-risk entry plan with the first month free
- Commission rules flexible enough for complex catalogs
Look elsewhere if: SaaS companies running referral or partner programs with their own customers (PartnerStack, Rewardful, Refersion).
Choose FirstPromoter if
Subscription businesses with varied billing systems.
- Wide billing support
- Mature features
- Fraud tools
Look elsewhere if: Enterprise partnerships.
Awin vs FirstPromoter pricing
Awin
- Access$49/mo+3.5% tracking fee per sale; first month free, 3-month minimum
- AccelerateFrom $99/mo+2.5% tracking fee per sale; APIs, benchmarks, private network
- AdvancedCustomAll features, custom reports and commission rules
FirstPromoter
- Starter$49/mo$490/yr billed annually; up to $5k/mo affiliate revenue
- Business$99/mo$990/yr billed annually; up to $15k/mo affiliate revenue
- Enterprise$149/mo$1,490/yr billed annually; above $15k/mo revenue
Awin · Key features
- Directory and marketplace with more than a million publishers
- Partner recommendations and campaign discovery for new programs
- Commission rules by product, category, SKU, coupon or new customer
- Transaction tracking, auto-approval and performance reporting
- Customer journey analysis and industry benchmarks on Accelerate
- Branded private networks for your own invited partners
Cons
- Per-sale tracking fee on top of commission makes costs climb with volume
- Access limits you to three commission groups
- Network approval and partner vetting take time to set up
FirstPromoter · Key features
- Recurring commission tracking
- Broad billing integrations
- Fraud detection
- Custom portals
- Multiple campaigns
- Payout management
Cons
- Revenue tiers
- UI less modern
- Limited discovery
Awin vs FirstPromoter: FAQ
Do Awin and FirstPromoter have a free plan?
Awin has no free plan. FirstPromoter has no free plan, a 14-day free trial.