Awin vs Everflow

Awin is one of the largest affiliate marketing networks in the world. It traces back to Affiliate Window, founded in the UK in 2000, which merged with Germany's zanox in 2017 to form Awin, headquartered in Berlin and part of the Axel Springer group. Awin also bought the US network ShareASale in 2017 and completed moving ShareASale advertisers onto the Awin platform in August 2025. Its core job is connecting brands with publishers, from cashback sites to creators, and tracking and paying their commissions.

Advertisers get a partner directory and marketplace, campaign and commission management, tracking, reporting and partner payments. Self-serve pricing comes in two tiers, Access for newcomers and Accelerate for growing programs, both with a monthly fee plus a percentage tracking fee on each sale, while Advanced is a custom package with managed services and full feature access. Publishers join for free.

Awin fits retailers and DTC brands that want reach: the company reports about 30,000 advertisers, a million publishers and 1,400 employees. If you want to run your own branded program with only your own partners, software such as Refersion or PartnerStack is simpler, and impact.com is the stronger choice for enterprise partnership automation beyond classic affiliates.

Before you sign, model the total cost: on a $100 sale with a 6 percent commission, the partner earns $6 and Awin takes $3.50 on Access or $2.50 on Accelerate, on top of the monthly fee. Former ShareASale accounts closed on October 6, 2025, so ShareASale-era guides are out of date.

Everflow is a partner marketing and affiliate tracking platform based in Mountain View, California, founded in 2016 and preparing for its tenth anniversary in 2026. It serves brands, affiliate networks and agencies that pay partners for sales, leads or installs. Its core job is to track every click and conversion back to the right partner, pay them correctly and show which partners actually drive revenue. In December 2025 the company said it tracked $4.3 billion in partner revenue, up 19% year over year.

Everflow tracks repeat purchases, upsells and subscriptions, and can pay on later-stage events such as approved leads, SQLs or retained customers through HubSpot and Salesforce. Everflow Pay manages payouts, a Marketplace helps recruit affiliates, and traffic health monitoring flags blocked or broken tracking links. It also pulls spend from Google Ads, Facebook and TikTok for blended attribution, and it is API-first, with an MCP server for AI agents. Pricing is quote-only with a 6-month commitment, onboarding and free migration.

Everflow suits performance marketers and networks running serious affiliate volume who need flexible payout rules and server-side tracking. impact.com is the enterprise heavyweight for broader partnership types, PartnerStack focuses on B2B SaaS, and Tapfiliate or Post Affiliate Pro are cheaper self-serve tools for smaller programs.

Buying tip: there is no public price and the 6-month commitment applies, so prepare your monthly click, conversion and payout volumes before the sales call and ask which integrations and seats are included.