AmzDL vs Umami
AmzDL and Umami are both analytics tools. AmzDL is aimed at small businesses and agencies, while Umami is aimed at developers and freelancers. AmzDL costs less, from $7.99/mo versus $20/mo for Umami. Both have a free plan.
| Pricing | Freemium · $8 | Open source · $20 |
| Starting price | $7.99/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Agencies, E-commerce | Developers, Freelancers |
| Platforms | browser-extension | web |
| Country | — | US · 2020 |
| Rating | — | — |
Choose AmzDL if
Choose Umami if
Developers, indie makers and small teams who want free, private analytics they control.
- Free self-hosted and free cloud tier
- Very easy to deploy
- Privacy-first with no banner needed
Look elsewhere if: Marketers needing Search Console integration, attribution or deep segmentation.
AmzDL vs Umami pricing
AmzDL
Umami
- Self-hosted$0MIT licence, on your own database
- Hobby$0100K events/mo, 1 website, 6 months retention
- Pro$20/mo1M events, up to 20 websites, 10 members, 2-yr retention
- Business$200/mo10M events, unlimited sites, replays, heatmaps
- EnterpriseCustomSSO, uptime SLA, custom retention
AmzDL · Key features
Umami · Key features
- Cookie-free tracking with a tiny script
- Realtime, pages, referrers, devices, locations
- Custom events, goals, funnels, retention and journeys
- Team sharing, public dashboards and share links
- Self-host on Postgres/MySQL; one-click deploys
- REST API and Cloud with free tier
Cons
- Fewer integrations than Plausible (no Search Console)
- Reports are newer and less mature
- Self-hosting needs a database
AmzDL vs Umami: FAQ
Which is cheaper, AmzDL or Umami?
AmzDL starts at $7.99/mo and Umami at $20/mo. Both prices are checked on the vendors' own pricing pages.
Do AmzDL and Umami have a free plan?
Yes, both AmzDL and Umami have a free plan; paid plans add more usage and features.
Which is better for small businesses, AmzDL or Umami?
AmzDL lists small businesses as a core audience, while Umami is aimed more at developers and freelancers.