Amplitude vs Simple Analytics
Amplitude and Simple Analytics are both analytics tools. Amplitude is aimed at small businesses and enterprise, while Simple Analytics is aimed at small businesses and freelancers. Both have a free plan.
Product analytics, session replay and experiments for digital teams
Privacy-first analytics from the Netherlands
| Pricing | Freemium | Freemium · $20 |
| Starting price | Not published | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise, Developers | Small businesses, Freelancers |
| Platforms | web | web |
| Country | US · 2012 | NL · 2018 |
| Rating | — | — |
Choose Amplitude if
Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- Free plan with 2M events, replay and experiments is generous
- Self-serve charts that product managers can build without analysts
- Analytics, replay, experiments and guides share one data model
Look elsewhere if: Small marketing sites that only need traffic reports or engineering-led teams wanting open source and transparent usage pricing (Google Analytics, PostHog).
Choose Simple Analytics if
Privacy-focused sites.
- Strong privacy stance
- AI assistant
- Simple
Look elsewhere if: Product analytics.
Amplitude vs Simple Analytics pricing
Amplitude
- Free$02M events/mo, session replay, 1 experiment, AI agents
- PlusFrom $0Event-based above 2M free events, up to 70M; card required
- GrowthCustomCustom event-based pricing; A/B testing, predictions, SSO
- EnterpriseCustomRBAC, SCIM, data access controls, account manager
Simple Analytics
- Free$0Hobby sites: 1 user, 5 websites, 1 month history
- Self-servefrom $20/mo100k pageviews, slider to 2.5M; +$20/mo per extra user
- EnterpriseCustomAssisted 30-day proof of concept alongside GA4
Amplitude · Key features
- Funnels, retention, cohorts and user journey analysis without SQL
- Session replay and heatmaps linked to analytics charts
- Feature flags, A/B/n tests and web experimentation
- In-app guides and surveys built on the Command AI acquisition
- AI agents that monitor metrics and explain changes, plus an MCP server
- Audience activation syncs to ad, CRM and messaging tools
Cons
- Growth and Enterprise prices are not published and can be steep
- Plus overage rates beyond 2M events are not shown on the pricing page
- Instrumentation and taxonomy planning take real setup effort
Simple Analytics · Key features
- No cookies
- AI insights
- Goals and events
- Dashboards
- API
- EU hosting
Cons
- Pricier than Umami
- Fewer features
- Limited segmentation
Amplitude vs Simple Analytics: FAQ
Do Amplitude and Simple Analytics have a free plan?
Yes, both Amplitude and Simple Analytics have a free plan; paid plans add more usage and features.