Refersion vs Yotpo
Refersion and Yotpo are both E-commerce tools aimed at E-commerce and small businesses. Refersion costs less, from $39/mo versus $89/mo for Yotpo. Both have a free plan.
Affiliate and influencer program software for Shopify and DTC brands
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $39 | Freemium · $89 |
| Starting price | $39/mo | $89/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | E-commerce, Small businesses | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US | US · 2011 |
| Rating | — | — |
Choose Refersion if
DTC ecommerce brands on Shopify, WooCommerce or BigCommerce that want to run an affiliate and influencer program with accurate first-party tracking.
- Purpose-built for ecommerce rather than SaaS referral programs
- Cookieless first-party tracking holds up against browser restrictions
- Unlimited affiliates, clicks and conversions on every paid plan
Look elsewhere if: B2B SaaS partner programs or simple customer referral loops (PartnerStack, ReferralCandy, FirstPromoter).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Refersion vs Yotpo pricing
Refersion
- Marketplace Listing$0Public listing only; tracking and payouts need a paid plan
- Launch$39/mo$29/mo billed yearly; plus 3% of affiliate-driven sales
- Growth$199/mo$159/mo billed yearly; plus 2% of sales; API access
- ScaleCustomFlat monthly fee, white-glove onboarding, Slack channel
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Refersion · Key features
- First-party tracking domain attribution without third-party cookies or redirects
- Affiliate marketplace where creators discover and apply to brand offers
- Branded affiliate registration pages and recruitment tools
- Commission rules by product, customer email, subscription or new customers
- One-click affiliate payouts including PayPal, with tax form collection
- Multi-store management and API access on the Growth plan
Cons
- Percentage of affiliate sales on top of the subscription adds up
- API access and advanced commissions start at $199 per month
- No published free trial for the paid plans
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Refersion vs Yotpo: FAQ
Which is cheaper, Refersion or Yotpo?
Refersion starts at $39/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Refersion and Yotpo have a free plan?
Yes, both Refersion and Yotpo have a free plan; paid plans add more usage and features.