Craft is a note-taking & docs tool for Freelancers and Creators, offered as freemium ($10/mo). Founded in in 2020.
About Craft
Craft is a document and note-taking app from Craft Docs, a company founded by Balint Orosz. It is known for a native, polished design on Mac, iPhone and iPad, won Apple's Mac App of the Year award in 2021, and also runs on the web and Windows. Documents are made of blocks that can be nested into pages, styled as cards and linked to each other with backlinks.
Beyond notes, Craft includes daily notes, tasks with scheduling, templates, an AI assistant for writing and summarizing, and one-click publishing that turns any document into a clean shareable web page. Documents work offline and sync across devices. A free plan covers light personal use, Plus unlocks unlimited blocks, storage and AI, and Family and Team plans add sharing and collaboration.
Craft suits Apple users, consultants and freelancers who want beautiful documents and client-ready pages without design work, and people who journal or plan in daily notes. Its weaknesses are relational databases, automation and integrations. Notion is far stronger for team wikis and databases, Obsidian keeps local Markdown files with a large plugin ecosystem, and Apple Notes or Bear are simpler and cheaper for plain notes. Team collaboration exists but is lighter than in Notion or Confluence, so Craft works best as a personal or small-team writing tool.
Key features of Craft
- Block-based docs
- Backlinks
- Daily notes and tasks
- Publishing
- AI assistant
- Native apps
Pros and cons
Pros
- Beautiful design
- Fast native
- Publishing
- Affordable
Cons
- Apple-centric
- Limited databases
- Team features lighter
- Fewer integrations
Craft pricing
Craft uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Starter | $0 | 1,500 blocks, 1 GB storage, 15 AI credits |
| Plus | $10 / mo | $96/yr billed annually; unlimited blocks, 50 AI credits/mo |
| Family | $18 / mo | $180/yr billed annually; up to 5 invited Plus accounts |
| Team | $60 / mo | $600/yr billed annually; up to 10 invited Plus accounts |
Source: support.craft.do · checked on Oct 20, 2026
How Craft compares in Note-taking & docs
- Rank by votes
- #1 / 15
- Starting price
- $10
- Free alternatives
- 3
0 votes from members
At the category median of $10/mo
Free or open-source tools in Note-taking & docs
Craft ranks #1 of 15 note-taking & docs tools by community votes and is priced in line with the category.
Common use cases
- 1Personal notes
- 2Client-ready docs
- 3Journaling
- 4Project briefs
Best for
Apple users wanting beautiful docs.
Not ideal for
Database-heavy workflows.
Integrations
- Apple ecosystem
- Calendar
- Reminders
- Export to Markdown/PDF
Our take
Craft is the most elegant note app on Apple.
FAQ
- What is Craft?
- Craft is a Note-taking & docs tool: Beautiful native docs for Apple users.
- How much does Craft cost?
- Craft uses a Freemium model; paid plans start at $10 per month.
- What does Craft integrate with?
- Craft integrates with Apple ecosystem, Calendar, Reminders, Export to Markdown/PDF and more.
- Which platforms does Craft support?
- Craft is available on macos, ios, windows, web.
- Who is Craft for?
- Apple users wanting beautiful docs.
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