Amplitude vs Countly

Amplitude is a digital analytics platform from San Francisco, founded in 2012 by Spenser Skates, Curtis Liu and Jeffrey Wang and listed on Nasdaq (AMPL) since its 2021 direct listing. It started as event-based product analytics for mobile apps and now helps product, growth and marketing teams see how people use their apps and websites and what drives conversion and retention.

The platform combines product and web analytics (funnels, retention, cohorts, journeys), session replay and heatmaps, feature flags and A/B testing, in-app guides and surveys (from the 2024 Command AI acquisition) and audience syncing to ad and messaging tools. AI agents can monitor dashboards, explain metric changes and answer questions, and an MCP server exposes Amplitude data to AI tools. Free covers 2 million events a month; Plus is usage-based; Growth and Enterprise are custom-priced through sales.

It fits product-led companies that need self-serve analysis for non-technical teams. Mixpanel is the closest rival with simpler pricing; PostHog is cheaper and open source with an engineering focus; Pendo is stronger on in-app guidance for B2B software; Google Analytics is free but built for marketing attribution.

In July 2026 Amplitude dropped the fixed 49 dollar Plus tier based on monthly tracked users for event-based pricing from 0 dollars, and the Free plan now includes session replay, guides and AI agents. Startups with under 20 employees and under 10 million dollars raised can apply for a free year of Growth.

Countly is a privacy-first product analytics and customer engagement platform with roots in Turkey and an international customer base. It tracks how people use web, mobile, desktop and connected-device applications, and its defining trait is deployment choice: companies can self-host it so that all analytics data stays in their own infrastructure.

The analytics core covers events, sessions, funnels, retention, cohorts, user flows and detailed user profiles. Around it Countly adds crash and error reporting, performance monitoring, remote configuration, push notifications, in-app surveys and ratings, A/B testing and journeys for engaging users. SDKs cover iOS, Android, React Native, Flutter, web and other platforms, and broad mobile SDK support is a strength. The Lite edition (formerly Community Edition) can be self-hosted for free for non-commercial use with core analytics; Flex is a managed cloud from $175 per month with a 14-day trial; Enterprise unlocks the full feature set on-premise or in a private cloud with support and SLAs.

Countly suits banks, telecoms, healthcare providers, public institutions and other regulated organizations, including those in Turkey subject to KVKK, that need product analytics without sending user data to a third-party cloud. Self-hosting requires operational effort, and the interface is less polished than cloud-native leaders. PostHog is the closest modern open-source alternative with session replay and feature flags, while Mixpanel and Amplitude are cloud-only products with deeper analysis but less control over data location.