Amplitude vs Countly
Amplitude and Countly are both analytics tools. Amplitude is aimed at small businesses and enterprise, while Countly is aimed at enterprise and developers. Both have a free plan.
Product analytics, session replay and experiments for digital teams
Privacy-first product analytics you can self-host
| Pricing | Freemium | Freemium · $175 |
| Starting price | Not published | $175/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise, Developers | Enterprise, Developers |
| Platforms | web | web |
| Country | US · 2012 | TR · 2012 |
| Rating | — | — |
Choose Amplitude if
Product-led SaaS, mobile and e-commerce teams that want self-serve behavioral analytics with replay and experiments on one data model.
- Free plan with 2M events, replay and experiments is generous
- Self-serve charts that product managers can build without analysts
- Analytics, replay, experiments and guides share one data model
Look elsewhere if: Small marketing sites that only need traffic reports or engineering-led teams wanting open source and transparent usage pricing (Google Analytics, PostHog).
Choose Countly if
Regulated industries and mobile-heavy companies that need analytics with full data control.
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
Look elsewhere if: Startups wanting a quick cloud setup (PostHog, Mixpanel).
Amplitude vs Countly pricing
Amplitude
- Free$02M events/mo, session replay, 1 experiment, AI agents
- PlusFrom $0Event-based above 2M free events, up to 70M; card required
- GrowthCustomCustom event-based pricing; A/B testing, predictions, SSO
- EnterpriseCustomRBAC, SCIM, data access controls, account manager
Countly
- Lite$0Self-hosted; free under non-commercial license
- Flex$175/moFrom; managed cloud, usage-based, cancel anytime
- EnterpriseCustomSelf-hosted, annual, SLA and dedicated CSM
Amplitude · Key features
- Funnels, retention, cohorts and user journey analysis without SQL
- Session replay and heatmaps linked to analytics charts
- Feature flags, A/B/n tests and web experimentation
- In-app guides and surveys built on the Command AI acquisition
- AI agents that monitor metrics and explain changes, plus an MCP server
- Audience activation syncs to ad, CRM and messaging tools
Cons
- Growth and Enterprise prices are not published and can be steep
- Plus overage rates beyond 2M events are not shown on the pricing page
- Instrumentation and taxonomy planning take real setup effort
Countly · Key features
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
Amplitude vs Countly: FAQ
Do Amplitude and Countly have a free plan?
Yes, both Amplitude and Countly have a free plan; paid plans add more usage and features.
Which is better for small businesses, Amplitude or Countly?
Amplitude lists small businesses as a core audience, while Countly is aimed more at enterprise and developers.