ClickFunnels
Sales funnel builder with checkout, email, courses and CRM
ClickFunnels is a landing pages & waitlists tool for Creators and Small businesses, offered as paid ($97/mo). Based in United States, founded in 2014. Popular alternatives include AXL, Landingi, Systeme.io.
About ClickFunnels
ClickFunnels is a sales funnel builder for entrepreneurs who sell info products, coaching, services and physical goods online. It was launched in 2014 by Russell Brunson and Todd Dickerson under their company Etison and popularized step-by-step funnels of opt-in page, sales page, order form and upsells. The company reports more than 100,000 users and over a million funnels created.
The current platform, rebuilt as ClickFunnels 2.0, bundles landing pages, funnels, websites and blogs with checkout, one-click upsells and order bumps, an online store, courses and membership areas, community groups, email broadcasts and sequences, automations, a sales CRM with pipelines and appointments, a Message Hub inbox and an affiliate center. Plans are priced by workspace, team members, contacts, email volume and courses, starting with Launch and going up to the annual-only Dominate plan.
ClickFunnels fits solo founders, coaches and small marketing teams who want one system to sell and deliver an offer without stitching together five tools. It is expensive if you only need landing pages, and its page editor and templates have a distinct direct-response style that not every brand wants. Leadpages and Unbounce are cheaper and cleaner for landing pages alone, while Kajabi is stronger if courses and memberships are the core business.
There is a 14-day trial and a 30-day money-back guarantee. Annual billing cuts Launch from $97 to $81 a month, but watch the contact and email limits: crossing 10,000 contacts on Launch forces a jump to the $197 Scale plan.
Key features of ClickFunnels
- Drag-and-drop funnel builder with opt-in, sales and thank-you pages
- Order forms with one-click upsells, downsells and order bumps
- Courses, membership areas and community groups for digital products
- Email broadcasts, sequences and visual workflow automations
- Sales CRM with pipelines, appointments and calendars
- Online store for physical and digital products
- Built-in affiliate center to run your own affiliate program
- Message Hub inbox for conversations with leads and customers
Pros and cons
Pros
- Replaces separate page builder, checkout, email and course tools
- Upsells and order bumps raise average order value with little setup
- Large community, templates and training around the product
- Built-in affiliate center for recruiting promoters
- 14-day trial plus a 30-day money-back guarantee
Cons
- Entry plan at $97 a month is costly next to page builders
- Contact and email caps push growing lists to higher plans
- Templates lean toward a hard-sell direct-response style
- Email and CRM features are less deep than dedicated tools
- No free plan
ClickFunnels pricing
ClickFunnels uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Launch | $97 / mo | $81/mo billed annually; 1 workspace, 10K contacts, 3 courses |
| Scale | $197 / mo | $164/mo billed annually; 5 workspaces, 75K contacts, 6 courses |
| Optimize | $297 / mo | $248/mo billed annually; 10 workspaces, 150K contacts |
| Dominate | $5,997 / yr | Annual only; 20 workspaces, 400K contacts, 1.2M emails/mo |
Source: www.clickfunnels.com · checked on Oct 20, 2026
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How ClickFunnels compares in Landing pages & waitlists
- Rank by votes
- #1 / 17
- Starting price
- $97
- Free alternatives
- 0
0 votes from members
234% above the category median ($29/mo)
Free or open-source tools in Landing pages & waitlists
ClickFunnels ranks #1 of 17 landing pages & waitlists tools by community votes and is priced above most tools in the category.
Common use cases
- 1Coaches selling high-ticket programs through application funnels
- 2Course creators launching and delivering online courses
- 3Webinar registration and replay funnels for product launches
- 4Lead magnet funnels that grow an email list
- 5Small e-commerce brands selling single hero products with upsells
Best for
Coaches, course creators and small online businesses that want to build, sell and deliver offers in one funnel-focused system.
Not ideal for
Teams that only need landing pages or a brand-led website (Leadpages, Unbounce, Webflow).
Integrations
- Stripe
- PayPal
- Zapier
- Meta Pixel
- Google Analytics
Our take
ClickFunnels is still one of the most complete all-in-one funnel platforms for selling info products and coaching. Use the trial to build one real funnel end to end and check the contact limits; if you only need pages, a cheaper landing page builder will do the job.
FAQ
- What is ClickFunnels?
- ClickFunnels is a Landing pages & waitlists tool: Sales funnel builder with checkout, email, courses and CRM.
- How much does ClickFunnels cost?
- ClickFunnels uses a Paid model; paid plans start at $97 per month.
- What are the best alternatives to ClickFunnels?
- Community-listed alternatives to ClickFunnels include AXL, Landingi, Systeme.io, Strikingly.
- Does ClickFunnels have a free trial?
- Yes, ClickFunnels offers a 14-day free trial.
- What does ClickFunnels integrate with?
- ClickFunnels integrates with Stripe, PayPal, Zapier, Meta Pixel, Google Analytics and more.
- Which platforms does ClickFunnels support?
- ClickFunnels is available on web.
- Who is ClickFunnels for?
- Coaches, course creators and small online businesses that want to build, sell and deliver offers in one funnel-focused system.
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