Best Similarweb alternatives in 2026
The best Similarweb alternatives in 2026 are MobileAction, Ahrefs, Semrush. MobileAction has a free plan. MobileAction costs less, from $15/mo versus $129/mo for Similarweb.
Why people look for Similarweb alternatives
- Traffic estimates for small or niche sites can be far off
- Self-serve plans limit you to one user and worldwide data
- Country filters and long history need custom Business contracts
- Expensive compared with SEO-first tools like Semrush or Ahrefs
- Similarweb starts at $129/mo (Freemium).
Best Similarweb alternative by need
| # | Tool | Pricing | Starts at | Best for | Platforms | Votes |
|---|---|---|---|---|---|---|
| 1 | MobileAction ASO and Apple Ads platform for app marketers and agencies | Freemium | $15/mo | Developers, Agencies, Enterprise | web | 0 |
| 2 | Ahrefs Backlink index and SEO toolset | Freemium | $29/mo | Agencies, Small businesses, Enterprise | web | 0 |
| 3 | Semrush All-in-one marketing intelligence | Freemium | $139/mo | Agencies, Enterprise | web | 0 |
| 4 | Weglot Translate any website in minutes | Freemium | $17/mo | Small businesses, Agencies | web | 0 |
| 5 | Dopinger SEO tools and digital marketing services from Turkey | Freemium | — | Small businesses, Agencies | web | 0 |
| 6 | SE Ranking All-in-one SEO platform at mid-market prices | Paid | $129/mo | Agencies, Small businesses | web | 0 |
| 7 | Moz Pro SEO and AI visibility toolset for keyword, link and rank research | Paid | $49/mo | Small businesses, Agencies, Freelancers | web | 0 |
| 8 | Otterly.AI AI search visibility monitoring | Paid | $29/mo | Agencies, Small businesses | web | 0 |
| 9 | Screaming Frog SEO Spider Desktop crawler for technical SEO audits | Freemium | $23/mo | Agencies, Freelancers | macos, windows, linux | 0 |
| 10 | Seobility Affordable site audit and rank tracking | Freemium | — | Small businesses, Freelancers | web | 0 |
10 Similarweb alternatives compared
- 1
MobileAction
ASO and Apple Ads platform for app marketers and agencies
Best for: Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- 2
Ahrefs
Backlink index and SEO toolset
Best for: SEO professionals, agencies and content-driven companies that need reliable backlink and keyword data.
- 3
Semrush
All-in-one marketing intelligence
Best for: Agencies and marketing teams who need SEO plus paid and content tools in one place.
- 4
Weglot
Translate any website in minutes
Best for: Marketing teams and e-commerce stores who need SEO-ready translations of existing websites fast.
- 5
Dopinger
SEO tools and digital marketing services from Turkey
Best for: Turkish small site owners starting SEO.
- 6
SE Ranking
All-in-one SEO platform at mid-market prices
Best for: SMBs and agencies seeking an affordable all-in-one SEO suite.
Paid · $129Similarweb vs SE Ranking - 7
Moz Pro
SEO and AI visibility toolset for keyword, link and rank research
Best for: Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
- 8
- 9
Screaming Frog SEO Spider
Desktop crawler for technical SEO audits
Best for: Technical SEOs, agencies and in-house teams who audit sites regularly.
- 10
Seobility
Affordable site audit and rank tracking
Best for: Small sites and freelancers needing audits and monitoring.
Similarweb alternatives: FAQ
What is the best alternative to Similarweb?
Based on features, audience and market presence, the strongest Similarweb alternatives are MobileAction, Ahrefs, Semrush. MobileAction is the closest match for most teams.
Is there a free alternative to Similarweb?
MobileAction has a free plan with limits; paid plans unlock more. Other alternatives to Similarweb with a free or freemium option include Ahrefs, Semrush, Weglot.
What is cheaper than Similarweb?
MobileAction starts at $15/mo, while Similarweb starts at $129/mo. Prices are checked on each vendor's own pricing page.