Notra vs Similarweb
Notra and Similarweb are both SEO tools tools. Notra is aimed at small businesses and enterprise, while Similarweb is aimed at enterprise and agencies. Notra costs less, from $100/mo versus $129/mo for Similarweb. Both have a free plan.
GEO platform that tracks and improves how AI engines recommend you
Website traffic, competitor and market intelligence for marketers
| Pricing | Freemium · $100 | Freemium · $129 |
| Starting price | $100/mo | $129/mo |
| Free plan | Yes | Yes |
| Free trial | — | 7 days |
| Built for | Small businesses, Enterprise, Agencies | Enterprise, Agencies, Small businesses |
| Platforms | web | web |
| Country | — | IL · 2007 |
| Rating | — | — |
Choose Notra if
B2B marketing teams and agencies that want to measure and improve how AI assistants recommend their brand.
- Tracks many engines including Grok and DeepSeek
- Free plan offers real AI traffic analytics
- Combines monitoring and content creation in one tool
Look elsewhere if: Small sites that want cheap monitoring or a full classic SEO suite (Otterly.AI, Semrush).
Choose Similarweb if
Marketing, strategy and investment teams that need competitor and market-level traffic intelligence rather than only SEO data.
- Unique market-level traffic data for competitors and whole categories
- Combines competitive, SEO, ads and AI visibility data in one place
- Free tools give a quick, useful snapshot of any site
Look elsewhere if: Small sites and budget SEO teams focused on rankings and backlinks (Semrush, Ahrefs, SE Ranking).
Notra vs Similarweb pricing
Notra
- Free$01M AI traffic events/mo
- Starter$100/mo2,000 AI answers/mo, 1 project; $1,000/yr billed annually
- Growth$250/mo6,000 AI answers/mo, 3 projects; $2,500/yr billed annually
- Scale$550/mo12,000 AI answers/mo, 10 projects; $5,500/yr billed annually
- EnterpriseCustomUnlimited usage, zero data retention included
Similarweb
- AEO Intelligence$129/mo$99/mo billed annually; 1 user, AI brand visibility only
- Competitive Intelligence$199/mo$125/mo billed annually; 1 user, 3 months of history
- Comp. Intel, SEO & AEO$399/mo$333/mo billed annually; adds SEO toolkit and AI visibility
- Comp. Intel, SEO, AEO & Ads$649/mo$542/mo billed annually; adds ad intelligence
- BusinessCustomUp to 37 months of data, country filters, API, AI Studio
Notra · Key features
- Mention rate and average position across ChatGPT, Claude, Gemini and more
- Share of voice against direct and indirect competitors
- AI Crawl Analytics attributing traffic from 66 known AI agents
- Content gap analysis with opportunity scores
- Full answer review with cited pages and simulated follow-ups
- Write feature for guides, listicles, comparisons and social posts
Cons
- Paid plans start at $100 a month ($1,000 billed yearly)
- Starter covers only one project
- Zero data retention costs 20% extra below Enterprise
Similarweb · Key features
- Estimated visits, engagement and audience demographics for any website
- Traffic source breakdown across search, social, referral, display and direct
- Keyword research, keyword gap analysis and rank tracking
- AI brand visibility and citation tracking across LLM assistants
- Ad intelligence for paid search, display and social creatives
- Industry and market share benchmarking with custom segments
Cons
- Traffic estimates for small or niche sites can be far off
- Self-serve plans limit you to one user and worldwide data
- Country filters and long history need custom Business contracts
Notra vs Similarweb: FAQ
Which is cheaper, Notra or Similarweb?
Notra starts at $100/mo and Similarweb at $129/mo. Both prices are checked on the vendors' own pricing pages.
Do Notra and Similarweb have a free plan?
Yes, both Notra and Similarweb have a free plan; paid plans add more usage and features.