SE Ranking vs Similarweb
SE Ranking and Similarweb are both SEO tools tools. SE Ranking is aimed at agencies and small businesses, while Similarweb is aimed at enterprise and agencies. Only Similarweb has a free plan.
All-in-one SEO platform at mid-market prices
Website traffic, competitor and market intelligence for marketers
| Pricing | Paid · $129 | Freemium · $129 |
| Starting price | $129/mo | $129/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 7 days |
| Built for | Agencies, Small businesses | Enterprise, Agencies, Small businesses |
| Platforms | web | web |
| Country | GB · 2013 | IL · 2007 |
| Rating | — | — |
Choose SE Ranking if
SMBs and agencies seeking an affordable all-in-one SEO suite.
- Strong value for money
- Agency white-label reports
- Accurate rank tracking
Look elsewhere if: Enterprise SEO needing the largest data (Ahrefs, Semrush).
Choose Similarweb if
Marketing, strategy and investment teams that need competitor and market-level traffic intelligence rather than only SEO data.
- Unique market-level traffic data for competitors and whole categories
- Combines competitive, SEO, ads and AI visibility data in one place
- Free tools give a quick, useful snapshot of any site
Look elsewhere if: Small sites and budget SEO teams focused on rankings and backlinks (Semrush, Ahrefs, SE Ranking).
SE Ranking vs Similarweb pricing
SE Ranking
- Core$129/mo$103.20/mo yearly; 2k keywords, 10 projects, 1 seat
- Growth$279/mo$223.20/mo yearly; 5k keywords, 30 projects, 3 seats
- EnterpriseCustomCustom limits, contact sales
Similarweb
- AEO Intelligence$129/mo$99/mo billed annually; 1 user, AI brand visibility only
- Competitive Intelligence$199/mo$125/mo billed annually; 1 user, 3 months of history
- Comp. Intel, SEO & AEO$399/mo$333/mo billed annually; adds SEO toolkit and AI visibility
- Comp. Intel, SEO, AEO & Ads$649/mo$542/mo billed annually; adds ad intelligence
- BusinessCustomUp to 37 months of data, country filters, API, AI Studio
SE Ranking · Key features
- Rank tracking with daily updates
- Website audit
- Backlink checker and monitoring
- Keyword and competitor research
- Content marketing tools
- AI Overviews and ChatGPT visibility tracking
Cons
- Smaller databases than Ahrefs/Semrush
- Some tools less deep
- Add-ons for local SEO
Similarweb · Key features
- Estimated visits, engagement and audience demographics for any website
- Traffic source breakdown across search, social, referral, display and direct
- Keyword research, keyword gap analysis and rank tracking
- AI brand visibility and citation tracking across LLM assistants
- Ad intelligence for paid search, display and social creatives
- Industry and market share benchmarking with custom segments
Cons
- Traffic estimates for small or niche sites can be far off
- Self-serve plans limit you to one user and worldwide data
- Country filters and long history need custom Business contracts
SE Ranking vs Similarweb: FAQ
Do SE Ranking and Similarweb have a free plan?
SE Ranking has no free plan, a 14-day free trial. Similarweb has a free plan.