ClickMeeting vs Zoom Webinars

ClickMeeting is a webinar and online meeting platform based in Gdańsk, Poland. It started around 2011 inside the email marketing company GetResponse and became an independent company in 2016. It reports more than 15 million users a year and is ISO 27001:2022 certified. Its core job is to run live, on-demand and automated webinars in the browser, with no download needed for attendees, plus the registration, payments and follow-up around them.

Features include registration pages, polls and surveys, screen sharing, breakout rooms, recording, AI transcription, certificates, paid webinars with Stripe or PayPal checkout and discount codes, and streaming to YouTube and Facebook. Plans are priced by attendee count: Live covers real-time events in tiers from 50 to 1,000 attendees, Automated adds pre-recorded webinars that run on a schedule with automatic reminders and follow-ups, and Enterprise supports events up to 10,000 viewers. There is a 14-day free trial for 25 attendees.

ClickMeeting fits trainers, educators, SaaS marketers and small businesses that want a reliable, easy webinar tool with built-in monetization. It is less suited to large hybrid conferences or deep marketing automation. GoTo Webinar is the long-time enterprise standard, Livestorm offers a more modern event workflow with stronger CRM sync, and Demio or WebinarJam focus on marketing-driven evergreen funnels.

Buying tip: price tiers jump with attendee count (Live is $48 for 50 attendees but $335 for 1,000 monthly), so pick the tier that matches your typical live audience and save up to 20% with annual billing.

Zoom Webinars and Zoom Events are the webinar and virtual event products of Zoom Video Communications, the San Jose company (renamed Zoom Communications in late 2024) whose meeting software became the default for video calls. Zoom Webinars handles broadcast-style sessions where panelists present to a large audience, while Zoom Events (including Zoom Sessions for single and multi-session events) adds event hubs, lobbies, ticketing and multi-day conference features on the same infrastructure.

Webinars include registration with custom questions and approval, branded pages and emails, a backstage area for panelists, Q&A, polls, chat, reactions, and live captions. Simulive plays pre-recorded content as if it were live, and recordings become on-demand content. Zoom Events adds an event lobby, networking, expo booths for sponsors, ticketing and multi-track agendas for virtual and hybrid conferences. Reporting covers registration, attendance and engagement, and integrations connect to HubSpot, Marketo, Salesforce and other marketing tools. Licensing is per host and attendee capacity, starting at 500 attendees for Webinars, with larger capacities and Events packages priced higher or quoted.

Zoom is a safe choice for company all-hands, large customer webinars, training and conferences, because attendees already know the interface and the video infrastructure is reliable at scale. Marketing-focused tools usually offer richer engagement analytics and conversion features: Livestorm and Demio run fully in the browser with marketing integrations, and ON24 provides enterprise-grade engagement analytics.