Zoho Analytics
Self-service BI with AI assistant Zia and 500+ data connectors
Zoho Analytics is a bI & dashboards tool for Small businesses and Enterprise, offered as freemium ($30/mo). Founded in India in .
About Zoho Analytics
Zoho Analytics is the business intelligence and reporting platform from Zoho Corporation, the Chennai, India based software maker founded in 1996. It was formerly called Zoho Reports and lets business users pull data from many sources, blend it, and build reports and dashboards without a data engineering team.
It connects to more than 500 sources, including files, databases, cloud warehouses and business apps such as Salesforce, HubSpot, QuickBooks and the whole Zoho suite. A built-in data prep layer offers over 250 transforms, and Ask Zia answers questions in plain English and builds charts on request. Newer AI agents handle data cleaning, forecasting and anomaly detection, and an MCP server lets external AI assistants query your data. You can embed dashboards or run white-label portals, and deploy in the cloud or on premise. Plans are priced per account with bundled users and row limits.
Zoho Analytics fits SMBs and mid-size companies, especially Zoho CRM or Zoho Books users, that want a full BI tool at a low price. Power BI is cheaper per seat for Microsoft 365 shops and stronger for complex models, Tableau leads in visual exploration, and Looker Studio is free for Google marketing data. Metabase suits engineering teams that prefer open source.
Buying tip: the binding limit is usually rows, not users. Basic includes 0.5 million rows and Standard 1 million, so syncing a CRM with years of history can push you up a tier. Annual billing saves 20 percent, the 15-day trial needs no card, and an EU data center is available for GDPR needs.
Key features of Zoho Analytics
- 500+ connectors for files, databases, warehouses and business apps
- Data prep with 250+ transforms and scheduled syncs
- Ask Zia natural-language questions that generate charts
- AI agents for data cleaning, forecasting and anomaly detection
- MCP server so external AI assistants can query your data
- Embedded analytics and white-label BI portals with APIs and SDKs
- Cloud or on-premise deployment with iOS and Android apps
- Prebuilt dashboards for Zoho CRM, Books and other Zoho apps
Pros and cons
Pros
- Low entry price for a full-featured BI tool
- Very wide connector library including all Zoho apps
- Natural-language querying with Zia is easy for business users
- Embedding and white-label options at mid-tier prices
- Free plan and 15-day trial without a card
Cons
- Row limits climb quickly with large or historical datasets
- Visual polish lags behind Tableau
- Advanced modeling is weaker than Power BI
- Best value depends on being in the Zoho ecosystem
Zoho Analytics pricing
Zoho Analytics uses a freemium model. A 15-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 2 users, 10,000 rows |
| Basic | $30 / mo | $24 billed annually; 2 users, 0.5M rows |
| Standard | $60 / mo | $48 billed annually; 5 users, 1M rows |
| Premium | $145 / mo | $115 billed annually; 15 users, 5M rows |
| Enterprise | $575 / mo | $455 billed annually; 50 users, 50M rows |
Source: www.zoho.com · checked on Oct 20, 2026
How Zoho Analytics compares in BI & dashboards
- Rank by votes
- #1 / 16
- Starting price
- $30
- Free alternatives
- 4
0 votes from members
61% below the category median ($77/mo)
Free or open-source tools in BI & dashboards
Zoho Analytics ranks #1 of 16 bi & dashboards tools by community votes and is priced below most tools in the category.
Common use cases
- 1Sales teams building pipeline and revenue dashboards from Zoho CRM or Salesforce
- 2Finance teams reporting on QuickBooks or Zoho Books data
- 3Marketing teams blending Google Analytics and ad platform data
- 4SaaS companies embedding customer-facing dashboards in their product
- 5Agencies running white-label reporting portals for clients
Best for
SMBs and mid-size companies, especially Zoho users, that want self-service dashboards and AI-assisted analysis without a large BI budget.
Not ideal for
Data teams that need advanced semantic modeling or best-in-class visual exploration (Power BI or Tableau).
Integrations
- Zoho CRM
- Salesforce
- HubSpot
- Google Analytics
- QuickBooks
- Google Sheets
- Snowflake
- MySQL
Our take
Zoho Analytics is one of the most affordable full BI platforms, and an obvious pick if you already run on Zoho apps. Check your row counts before choosing a plan, and compare with Power BI if your company lives in Microsoft 365.
FAQ
- What is Zoho Analytics?
- Zoho Analytics is a BI & dashboards tool: Self-service BI with AI assistant Zia and 500+ data connectors.
- How much does Zoho Analytics cost?
- Zoho Analytics uses a Freemium model; paid plans start at $30 per month.
- Does Zoho Analytics have a free trial?
- Yes, Zoho Analytics offers a 15-day free trial.
- What does Zoho Analytics integrate with?
- Zoho Analytics integrates with Zoho CRM, Salesforce, HubSpot, Google Analytics, QuickBooks, Google Sheets and more.
- Which platforms does Zoho Analytics support?
- Zoho Analytics is available on web, ios, android.
- Who is Zoho Analytics for?
- SMBs and mid-size companies, especially Zoho users, that want self-service dashboards and AI-assisted analysis without a large BI budget.
More BI & dashboards tools
Klipfolio
▲ 0Dashboard and KPI reporting tool for SMBs and agencies
Paid · $140Small businessesAgenciesQlik Sense
▲ 0Enterprise BI with an associative engine and AI answers on top
Paid · $300EnterpriseSmall businesses
Reviews
No reviews yet. Be the first to share real experience.
Sign in to write a review.