Evidence vs Zoho Analytics
Evidence and Zoho Analytics are both BI & dashboards tools. Evidence is aimed at developers, while Zoho Analytics is aimed at small businesses and enterprise. Zoho Analytics costs less, from $30/mo versus $2500/mo for Evidence. Both have a free plan.
BI as code: Markdown + SQL to reports
Self-service BI with AI assistant Zia and 500+ data connectors
| Pricing | Open source · $2500 | Freemium · $30 |
| Starting price | $2500/mo | $30/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | 15 days |
| Built for | Developers | Small businesses, Enterprise, Agencies |
| Platforms | web | web, ios, android |
| Country | CA · 2021 | IN |
| Rating | — | — |
Choose Evidence if
Analysts comfortable with code.
- Version-controlled reporting
- Beautiful output
- Developer workflow
Look elsewhere if: Business users wanting self-serve.
Choose Zoho Analytics if
SMBs and mid-size companies, especially Zoho users, that want self-service dashboards and AI-assisted analysis without a large BI budget.
- Low entry price for a full-featured BI tool
- Very wide connector library including all Zoho apps
- Natural-language querying with Zia is easy for business users
Look elsewhere if: Data teams that need advanced semantic modeling or best-in-class visual exploration (Power BI or Tableau).
Evidence vs Zoho Analytics pricing
Evidence
- Open source$0MIT-licensed framework, self-build (GitHub)
- Team$2,500/moUnlimited users, 20K AI credits/mo, Analytics Agent
- EnterpriseCustomAnnual contract, SSO, SCIM, embedding, self-deploy
Zoho Analytics
- Free$02 users, 10,000 rows
- Basic$30/mo$24 billed annually; 2 users, 0.5M rows
- Standard$60/mo$48 billed annually; 5 users, 1M rows
- Premium$145/mo$115 billed annually; 15 users, 5M rows
- Enterprise$575/mo$455 billed annually; 50 users, 50M rows
Evidence · Key features
- Markdown + SQL reports
- Components for charts and tables
- Git version control
- Static site builds
- Templated pages
- Cloud hosting
Cons
- Requires SQL and Markdown
- Not drag-and-drop
- Smaller community
Zoho Analytics · Key features
- 500+ connectors for files, databases, warehouses and business apps
- Data prep with 250+ transforms and scheduled syncs
- Ask Zia natural-language questions that generate charts
- AI agents for data cleaning, forecasting and anomaly detection
- MCP server so external AI assistants can query your data
- Embedded analytics and white-label BI portals with APIs and SDKs
Cons
- Row limits climb quickly with large or historical datasets
- Visual polish lags behind Tableau
- Advanced modeling is weaker than Power BI
Evidence vs Zoho Analytics: FAQ
Which is cheaper, Evidence or Zoho Analytics?
Zoho Analytics starts at $30/mo and Evidence at $2500/mo. Both prices are checked on the vendors' own pricing pages.
Do Evidence and Zoho Analytics have a free plan?
Yes, both Evidence and Zoho Analytics have a free plan; paid plans add more usage and features.
Which is better for small businesses, Evidence or Zoho Analytics?
Zoho Analytics lists small businesses as a core audience, while Evidence is aimed more at developers.