Domo vs Zoho Analytics

Domo is a cloud business intelligence platform founded in 2010 in Utah by Josh James, co-founder of Omniture, and listed on Nasdaq in 2018. It combines data integration, dashboards, low-code apps and AI in one hosted product aimed at business teams, not only analysts. In September 2026 Progress Software completed a $400 million acquisition of Domo's AI and data platform business, so Domo now sits inside Progress's data portfolio.

The platform includes 1,000+ prebuilt connectors, drag-and-drop Magic ETL, Cloud Amplifier for querying Snowflake, BigQuery or Databricks without copying data, charts and dashboards, scheduled reports and alerts, App Studio for low-code data apps, embedded analytics for customer-facing reporting, workflows and AI agents with governed model management. Pricing is credit-based: you buy a pool of credits consumed by storage, data refreshes, workflows and AI, with unlimited users and a 30-day free trial.

Domo fits mid-size and large companies that want one vendor for pipelines and dashboards and value mobile, executive-friendly reporting. Power BI is far cheaper for Microsoft shops, Tableau has deeper visual analytics, and Looker Studio or Metabase cover simpler needs for little or no cost. Credit consumption can be hard to forecast, and independent estimates put typical contracts in the tens of thousands of dollars per year.

Buying tip: because of the Progress acquisition, ask about roadmap, support continuity and contract terms before renewing or signing a multi-year deal, and model credit burn on your real refresh schedules during the trial.

Zoho Analytics is the business intelligence and reporting platform from Zoho Corporation, the Chennai, India based software maker founded in 1996. It was formerly called Zoho Reports and lets business users pull data from many sources, blend it, and build reports and dashboards without a data engineering team.

It connects to more than 500 sources, including files, databases, cloud warehouses and business apps such as Salesforce, HubSpot, QuickBooks and the whole Zoho suite. A built-in data prep layer offers over 250 transforms, and Ask Zia answers questions in plain English and builds charts on request. Newer AI agents handle data cleaning, forecasting and anomaly detection, and an MCP server lets external AI assistants query your data. You can embed dashboards or run white-label portals, and deploy in the cloud or on premise. Plans are priced per account with bundled users and row limits.

Zoho Analytics fits SMBs and mid-size companies, especially Zoho CRM or Zoho Books users, that want a full BI tool at a low price. Power BI is cheaper per seat for Microsoft 365 shops and stronger for complex models, Tableau leads in visual exploration, and Looker Studio is free for Google marketing data. Metabase suits engineering teams that prefer open source.

Buying tip: the binding limit is usually rows, not users. Basic includes 0.5 million rows and Standard 1 million, so syncing a CRM with years of history can push you up a tier. Annual billing saves 20 percent, the 15-day trial needs no card, and an EU data center is available for GDPR needs.