BigCommerce vs Yotpo
BigCommerce and Yotpo are both E-commerce tools. BigCommerce is aimed at small businesses and enterprise, while Yotpo is aimed at E-commerce and small businesses. BigCommerce costs less, from $39/mo versus $89/mo for Yotpo. Only Yotpo has a free plan.
Open SaaS commerce platform
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $39 | Freemium · $89 |
| Starting price | $39/mo | $89/mo |
| Free plan | No | Yes |
| Free trial | 15 days | — |
| Built for | Small businesses, Enterprise | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2009 | US · 2011 |
| Rating | — | — |
Choose BigCommerce if
Mid-market and B2B merchants who want flexibility without transaction fees.
- No transaction fees
- Strong B2B and headless capabilities
- More native features, fewer apps
Look elsewhere if: Small beginners (Shopify) or Turkish merchants needing local integrations (ikas).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
BigCommerce vs Yotpo pricing
BigCommerce
- Core$39/mo$29/mo billed annually; up to $30K TTM GMV
- Growth$105/mo$79/mo billed annually; up to $100K TTM GMV
- Scale$399/mo$299/mo billed annually; $33,333/mo GMV, 0.9% overage
- Performancefrom $1,499/moBilled annually; $1M+ sales, custom terms
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
BigCommerce · Key features
- Hosted storefront with themes and page builder
- No transaction fees with any gateway
- Multi-storefront and B2B Edition
- Headless commerce APIs
- Multi-channel selling on marketplaces and social
- Built-in faceted search and product options
Cons
- Sales thresholds force plan upgrades
- Smaller app and theme ecosystem
- Less beginner-friendly than Shopify
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
BigCommerce vs Yotpo: FAQ
Which is cheaper, BigCommerce or Yotpo?
BigCommerce starts at $39/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do BigCommerce and Yotpo have a free plan?
BigCommerce has no free plan, a 15-day free trial. Yotpo has a free plan.