WooCommerce is a e-commerce tool for Small businesses and Agencies, offered as open source. Founded in United States in 2011.
About WooCommerce
WooCommerce is the open-source e-commerce plugin for WordPress, owned by Automattic since it acquired WooThemes in 2015, and one of the most widely used e-commerce platforms in the world by number of stores. Installing it turns any WordPress site into a store with products, cart, checkout, payments, shipping, taxes and coupons, while the merchant keeps full ownership of the code, data and hosting choice.
The core supports physical, digital and variable products, inventory, customer accounts, order management and a block-based checkout, and a large marketplace of free and paid extensions adds subscriptions, bookings, memberships, product bundles, multi-vendor marketplaces and B2B pricing. Payment gateways such as Stripe, PayPal and local providers plug in as extensions, and because it runs on WordPress, content marketing, SEO plugins and a blog sit next to the store. The plugin itself is free; costs come from hosting, premium themes and extensions, and developer time for maintenance.
WooCommerce fits merchants and agencies comfortable with WordPress who want flexibility, ownership and strong content-led SEO. In return you handle updates, security, backups and performance, and plugin conflicts can cause problems as a store grows. Shopify is easier to run with hosting and security included, BigCommerce offers more built-in features for larger catalogs, and in Turkey ikas, Ticimax and IdeaSoft provide hosted stores with local integrations.
Key features of WooCommerce
- Products, variations, inventory and orders
- Payments via Stripe, PayPal and local gateways
- Shipping zones, taxes and coupons
- Thousands of extensions and themes
- Block-based checkout and product editor
- Full ownership on WordPress
Pros and cons
Pros
- Free and open source
- Unlimited customization
- Strong content and SEO with WordPress
- Local payment gateways available (iyzico, PayTR)
Cons
- You manage hosting, updates and security
- Extension costs add up
- Performance needs tuning at scale
- Plugin conflicts
WooCommerce pricing
WooCommerce uses a open source model.
| Plan | Price | Includes |
|---|---|---|
| WooCommerce plugin | $0 | Free, open source, 0% revenue share |
| Hosting | $25–350 / mo | Third-party host, typical store range |
| Extensions | $29–299 / year each | Optional, bought à la carte |
Source: woocommerce.com · checked on Oct 20, 2026
How WooCommerce compares in E-commerce
- Rank by votes
- #2 / 36
- Starting price
- $0
- Free alternatives
- 3
0 votes from members
Category median is $29/mo
Free or open-source tools in E-commerce
WooCommerce ranks #2 of 36 e-commerce tools by community votes and is not directly comparable on price.
Common use cases
- 1Content-led brand selling alongside a blog
- 2Store needing custom checkout logic
- 3Turkish store using local payment plugins
- 4Subscription box with WooCommerce Subscriptions
Best for
Merchants with WordPress skills who want ownership and flexibility.
Not ideal for
Non-technical merchants wanting a hosted, maintenance-free store (Shopify, ikas).
Integrations
- WordPress
- Stripe
- PayPal
- Mailchimp
- Klaviyo
- Google Listings
- Meta
- ShipStation
- iyzico
Our take
WooCommerce is the flexible, owned alternative to Shopify; budget time for maintenance.
FAQ
- What is WooCommerce?
- WooCommerce is a E-commerce tool: Open-source commerce for WordPress.
- How much does WooCommerce cost?
- WooCommerce is Open source; there is no mandatory paid plan.
- What does WooCommerce integrate with?
- WooCommerce integrates with WordPress, Stripe, PayPal, Mailchimp, Klaviyo, Google Listings and more.
- Which platforms does WooCommerce support?
- WooCommerce is available on web.
- Who is WooCommerce for?
- Merchants with WordPress skills who want ownership and flexibility.
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