Wix is a website builders tool for Small businesses and Freelancers, offered as freemium ($24/mo). Founded in in 2006. Popular alternatives include Squarespace, Hostinger Website Builder, Strikingly.
About Wix
Wix is a hosted website builder founded in 2006 in Tel Aviv, Israel, and listed on Nasdaq. It is one of the largest website platforms in the world, used by small businesses, freelancers and individuals to create sites without code, and its interface is available in Turkish.
The drag-and-drop editor gives free positioning of elements, and the AI site generator builds a starting site from a conversation about your business. Hundreds of templates cover most industries, and built-in business solutions handle online stores, bookings, events, restaurants, blogs, memberships and pricing plans. The Wix App Market adds further functionality, Wix Studio targets agencies and designers with responsive design tools and client management, and Velo lets developers add custom code, databases and APIs. A free plan publishes on a Wix subdomain with ads, and premium plans add custom domains, storage, e-commerce and priority support. In 2025 Wix acquired Base44, an AI app builder, as part of a broader push into AI creation tools.
Wix fits small businesses and individuals who want an all-in-one hosted site with many built-in features. Plan tiers can be confusing, sites cannot be exported, and moving to another platform means rebuilding from scratch. Squarespace offers more refined templates, Webflow gives designers more control, WordPress is more flexible for content-heavy sites, and in Turkey ikas or Ticimax are better suited for stores needing local integrations.
Key features of Wix
- Drag-and-drop editor and AI website generation
- 800+ templates and Wix Studio for agencies
- E-commerce, bookings, events, restaurants and blog apps
- Wix App Market and Velo for custom code
- Built-in SEO tools, analytics and marketing
- Hosting, SSL and domain management included
Pros and cons
Pros
- Easiest all-around site builder for beginners
- Broad business features (bookings, stores, events)
- Strong AI and template library
- Free plan to start
Cons
- No site export; locked in
- Pricing tiers are confusing
- Can be slower than optimized builders
- Template switching requires rebuilding
Wix pricing
Wix uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Wix subdomain and ads |
| Light | $24 / mo | $17/mo billed annually; 2 GB, 2 collaborators |
| Core | $36 / mo | $29/mo billed annually; 50 GB, basic eCommerce |
| Business | $46 / mo | $39/mo billed annually; 100 GB, standard eCommerce |
| Business Elite | $172 / mo | $159/mo billed annually; unlimited storage |
| Enterprise | Custom | — |
How Wix compares in Website builders
- Rank by votes
- #1 / 18
- Starting price
- $24
- Free alternatives
- 1
0 votes from members
26% above the category median ($19/mo)
Free or open-source tools in Website builders
Wix ranks #1 of 18 website builders tools by community votes and is priced above most tools in the category.
Common use cases
- 1Local business site with bookings and payments
- 2Small online store with marketing tools
- 3Portfolio or event site with templates
- 4Agency building many client sites on Wix Studio
Best for
Small businesses and non-technical users who want everything included.
Not ideal for
Content-heavy sites (WordPress), design agencies wanting output control (Webflow), or anyone who may migrate later.
Integrations
- Google Workspace
- Meta
- Google Ads
- PayPal
- Stripe
- QuickBooks
- Printful
- Zapier
- Wix App Market 500+ apps
Our take
Wix is the most complete beginner builder and Studio is a real agency tool. Accept the lock-in going in, or choose WordPress for portability.
FAQ
- What is Wix?
- Wix is a Website builders tool: Drag-and-drop website builder for everyone.
- How much does Wix cost?
- Wix uses a Freemium model; paid plans start at $24 per month.
- What are the best alternatives to Wix?
- Community-listed alternatives to Wix include Squarespace, Hostinger Website Builder, Strikingly, Jimdo.
- What does Wix integrate with?
- Wix integrates with Google Workspace, Meta, Google Ads, PayPal, Stripe, QuickBooks and more.
- Which platforms does Wix support?
- Wix is available on web, ios, android.
- Who is Wix for?
- Small businesses and non-technical users who want everything included.
Alternatives to Wix
See all 4AI website builder bundled with hosting
Paid · $3Small businessesFreelancersStrikingly
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Freemium · $12FreelancersCreatorsJimdo
▲ 0Simple website and small online store builder for solo businesses
Freemium · $11Small businessesFreelancers
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