Phrase is a translation & localization tool for Enterprise, offered as paid ($27/mo). Based in Germany, founded in 2012. Popular alternatives include Smartling, Smartcat, Transifex.
About Phrase
Phrase is an enterprise localization platform formed when Memsource, a Czech translation management company, acquired the German software localization tool Phrase in 2021 and adopted its name. The Phrase Localization Platform covers both sides of localization: software strings for apps and websites, and documents, marketing content and other files that pass through translators and language service providers.
Phrase Strings manages keys for web and mobile apps with Git, CLI and API integrations, in-context editing and over-the-air updates for mobile. Phrase TMS handles document workflows with translation memory, termbases, machine translation, quality checks and vendor management. Phrase Language AI routes content to the most suitable machine translation engine and uses AI for quality estimation, and Orchestrator automates multi-step workflows. Integrations connect CMSs, code repositories, design tools and support platforms. Pricing is set per product and edition, with self-serve tiers for smaller teams and custom enterprise agreements.
Phrase fits companies localizing several products into many languages with a mix of internal reviewers, freelancers and agencies, where governance and automation matter. It is expensive and complex for a startup translating one app into a handful of languages. Lokalise and Crowdin are friendlier for product teams focused on software strings, Tolgee and Localazy are budget options with developer-friendly workflows, and Smartling and XTM compete at the enterprise end.
Key features of Phrase
- Software string localization
- TMS for documents
- AI and MT
- Workflows
- Vendor management
- Integrations
Pros and cons
Pros
- Enterprise-grade
- Full localization suite
- AI features
- Integrations
Cons
- Expensive
- Complex
- Overkill for small
- Implementation
Phrase pricing
Phrase uses a paid model. A 14-day free trial is available.
| Plan | Price | Includes |
|---|---|---|
| Freelancer | $27 / mo | Billed annually; 1 TMS seat, 1M MTUs/yr |
| Software UI/UX | $525 / mo | Billed annually; 15 Strings seats, 1M managed words |
| Team | $1,245 / mo | Billed annually; unlimited TMS seats, 20 Strings seats |
| Professional (LSP) | $525 / mo | Billed annually; unlimited TMS seats, 15 Strings seats |
| Business | Custom | Unlimited TMS seats, 150 Strings seats |
| Enterprise | Custom | Customized capacities |
Source: phrase.com · checked on Oct 20, 2026
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Price changes for Phrase
Verified changes to Phrase's prices and plans, newest first.
Phrase replaces per-product pricing with one platform subscription
From February 1, 2024 Phrase launched plans that include every platform capability under one subscription, instead of separate product licenses; Language Service Providers get a dedicated plan. Existing customers keep their arrangement until contract renewal unless they switch earlier.
How Phrase compares in Translation & localization
- Rank by votes
- #1 / 16
- Starting price
- $27
- Free alternatives
- 1
0 votes from members
18% below the category median ($33/mo)
Free or open-source tools in Translation & localization
Phrase ranks #1 of 16 translation & localization tools by community votes and is priced below most tools in the category.
Common use cases
- 1Enterprise multi-product localization
- 2Marketing content translation
- 3LSP management
- 4Continuous localization
Best for
Enterprises.
Not ideal for
Small teams (Tolgee, Localazy).
Integrations
- GitHub
- Figma
- Contentful
- Zendesk
- Salesforce
- Adobe
Our take
Phrase is enterprise localization end to end.
FAQ
- What is Phrase?
- Phrase is a Translation & localization tool: Enterprise localization and TMS.
- How much does Phrase cost?
- Phrase uses a Paid model; paid plans start at $27 per month.
- What are the best alternatives to Phrase?
- Community-listed alternatives to Phrase include Smartling, Smartcat, Transifex, LILT.
- Does Phrase have a free trial?
- Yes, Phrase offers a 14-day free trial.
- What does Phrase integrate with?
- Phrase integrates with GitHub, Figma, Contentful, Zendesk, Salesforce, Adobe and more.
- Which platforms does Phrase support?
- Phrase is available on web.
- Who is Phrase for?
- Enterprises.
Alternatives to Phrase
See all 10Smartling
▲ 0Enterprise translation management
FreemiumEnterprisechecked Oct 20
Smartcat
▲ 0AI translation platform with a built-in marketplace of linguists
Paid · $100Enterprisechecked Oct 20
Transifex
▲ 0AI-first localization platform for software, apps and websites
PaidDeveloperschecked Oct 20
LILT
▲ 0Enterprise AI translation platform with human expert verification
PaidEnterprisechecked Oct 20
Locize
▲ 0Continuous localization platform from the creators of i18next
Freemium · $7Developerschecked Oct 20
POEditor
▲ 0String-based localization platform for apps, sites and games
Freemium · $20Developerschecked Oct 20
More Translation & localization tools
Tolgee
▲ 0Open-source localization with in-context editing
Open source · $79Developerschecked Oct 20
Weglot
▲ 0Translate any website in minutes
Freemium · $17Small businesseschecked Oct 20
Crowdin
▲ 0Localization management with 600+ integrations
Freemium · $50Developerschecked Oct 20
tta1
▲ 0Listen to any article, in your language
Freemium · $6CreatorsLocalazy
▲ 0Localization with AI and human experts
Freemium · $41Small businesseschecked Oct 20
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