Developer Tools vs MobileAction

devtools.tr is a free toolbox of 173 web and developer tools for webmasters, developers and system administrators. Every check runs live against real servers: DNS lookup, SSL/TLS and security headers, website analyzer with PDF reports, SEO and Core Web Vitals, TTFB, CDN and compression tests, IP geolocation, WHOIS, ASN and blacklist checks. Developer utilities include a JSON formatter and validator, regex tester, Base64, UUID, SQL/HTML/CSS/JS formatters and minifiers. Results come as clear reports with scores and ready-to-paste fixes for Apache, nginx and Cloudflare. No sign-up, no limits, fully in English and Turkish, and works on mobile.

MobileAction is an app marketing intelligence platform founded in 2013 in San Francisco by a team of Turkish entrepreneurs led by CEO Aykut Karaalioğlu. It helps app publishers grow installs through App Store Optimization (ASO) and Apple Ads, formerly Apple Search Ads. In May 2026 InMobi acquired the company; MobileAction keeps operating independently, and its teams in the US, Europe and Turkey joined the InMobi Group.

ASO Intelligence tracks keyword rankings, competitor metadata, reviews and custom product pages on the App Store and Google Play, with AI review replies and a keyword translator on higher tiers. MobileAction CMP manages Apple Ads with AI smart bidding, automation templates and MMP integrations, and Ad Intelligence covers creatives across 45+ ad networks. ASO plans cost $15, $69 and $239 per month, about 17% less billed yearly, with a 7-day trial; CMP is free up to $10,000 of monthly Apple Ads spend, and Enterprise is quoted.

It fits app marketers, growth teams and agencies spending seriously on Apple Ads, where bid automation and keyword data pay back quickly. Sensor Tower offers broader download and revenue estimates, AppTweak is a close ASO rival, and web SEO suites like Semrush or Ahrefs do not cover app stores. Lower ASO tiers have tight keyword and app limits, so portfolios outgrow them fast.

MobileAction now offers an AI assistant for plain-language analysis and an MCP server that connects its data to Claude, ChatGPT and Gemini. Tip: if you only need Apple Ads automation under $10,000 a month, start with free CMP.