Ahrefs vs MobileAction
Ahrefs and MobileAction are both SEO tools tools. Ahrefs is aimed at agencies and small businesses, while MobileAction is aimed at developers and agencies. MobileAction costs less, from $15/mo versus $29/mo for Ahrefs. Both have a free plan.
Backlink index and SEO toolset
ASO and Apple Ads platform for app marketers and agencies
| Pricing | Freemium · $29 | Freemium · $15 |
| Starting price | $29/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | — | 7 days |
| Built for | Agencies, Small businesses, Enterprise | Developers, Agencies, Enterprise |
| Platforms | web | web |
| Country | SG · 2010 | US · 2013 |
| Rating | — | — |
Choose Ahrefs if
SEO professionals, agencies and content-driven companies that need reliable backlink and keyword data.
- Backlink data breadth and freshness
- Clean, fast UI with excellent documentation
- Traffic estimates are useful for competitor analysis
Look elsewhere if: Small businesses needing basic rank tracking and audits (Seobility, Mangools, SE Ranking) or teams also running paid ads (Semrush).
Choose MobileAction if
Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- Free Apple Ads management up to $10K monthly spend
- Strong Apple Ads automation and bidding
- Low $15 entry price for ASO tracking
Look elsewhere if: Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).
Ahrefs vs MobileAction pricing
Ahrefs
- Ahrefs Free$0Free tier; limits not listed on pricing page
- Starter$29/moEntry plan; limits not listed on pricing page
- Lite$129/mo750 tracked keywords, 100k crawl credits; save 17% yearly
- Standard$249/mo2,000 keywords, 500k crawl credits, +$60/mo per user
- Advanced$449/mo5,000 keywords, 1.5M crawl credits, 5 years history
MobileAction
- CMP Free$0Apple Ads management up to $10K monthly ad spend, 1 seat
- ASO Lite$15/mo$12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat
- ASO Basic$69/mo$59/mo billed yearly; 500 keywords, 8 apps
- ASO Pro$239/mo$199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats
- EnterpriseCustomUnlimited ad spend and seats, SSO, dedicated CSM
Ahrefs · Key features
- Site Explorer: backlinks, referring domains, organic keywords, traffic estimates
- Keywords Explorer with difficulty, traffic potential and SERP overview
- Site Audit with JavaScript rendering and scheduled crawls
- Rank Tracker with mobile and local tracking
- Content Explorer for link prospecting and topic research
- Brand Radar and AI Overviews visibility reports
Cons
- Core plans are expensive; credits on Lite and Standard
- No PPC or social features like Semrush
- Historical data gated by plan
MobileAction · Key features
- Keyword rank tracking for the App Store and Google Play
- Competitor metadata, keyword and creative tracking
- Review analysis with sentiment and AI-written replies
- Apple Ads campaign management with AI smart bidding
- Automation rules and 20+ templates for Apple Ads bids and budgets
- Ad Intelligence covering creatives across 45+ ad networks
Cons
- Lower tiers have tight keyword and app limits
- Ad and market intelligence products are quote-only
- Dense interface for beginners
Ahrefs vs MobileAction: FAQ
Which is cheaper, Ahrefs or MobileAction?
MobileAction starts at $15/mo and Ahrefs at $29/mo. Both prices are checked on the vendors' own pricing pages.
Do Ahrefs and MobileAction have a free plan?
Yes, both Ahrefs and MobileAction have a free plan; paid plans add more usage and features.
Which is better for small businesses, Ahrefs or MobileAction?
Ahrefs lists small businesses as a core audience, while MobileAction is aimed more at developers and agencies.