Ahrefs vs MobileAction

Ahrefs is an SEO toolset from a Singapore-headquartered company founded in 2010 by Dmitry Gerasimenko. It is built around one of the largest live backlink indexes and a web crawler that ranks among the most active on the internet after Google's, and it is used by SEO professionals, agencies and content teams to understand why sites rank and how to compete with them.

Site Explorer shows any domain's backlinks, referring domains, organic keywords, top pages and traffic estimates; Keywords Explorer researches keywords for Google and other search engines including YouTube and Amazon; Site Audit crawls your site for technical issues, Rank Tracker monitors positions, and Content Explorer finds popular content on any topic. Newer additions such as Brand Radar track how often brands appear in AI answers and Google AI Overviews. Paid plans are tiered by users, history and limits, with usage limits on lower tiers, while free Ahrefs Webmaster Tools give site owners audits and backlink data for their own verified sites.

Ahrefs fits agencies, in-house SEO teams and content-driven companies that need reliable backlink and keyword data every day. Its prices start higher than most competitors and usage limits on lower plans frustrate heavy users. Semrush is the closest rival with stronger PPC and market research tools, SE Ranking and Mangools cover the basics for less, and Screaming Frog complements Ahrefs for deep technical crawling.

MobileAction is an app marketing intelligence platform founded in 2013 in San Francisco by a team of Turkish entrepreneurs led by CEO Aykut Karaalioğlu. It helps app publishers grow installs through App Store Optimization (ASO) and Apple Ads, formerly Apple Search Ads. In May 2026 InMobi acquired the company; MobileAction keeps operating independently, and its teams in the US, Europe and Turkey joined the InMobi Group.

ASO Intelligence tracks keyword rankings, competitor metadata, reviews and custom product pages on the App Store and Google Play, with AI review replies and a keyword translator on higher tiers. MobileAction CMP manages Apple Ads with AI smart bidding, automation templates and MMP integrations, and Ad Intelligence covers creatives across 45+ ad networks. ASO plans cost $15, $69 and $239 per month, about 17% less billed yearly, with a 7-day trial; CMP is free up to $10,000 of monthly Apple Ads spend, and Enterprise is quoted.

It fits app marketers, growth teams and agencies spending seriously on Apple Ads, where bid automation and keyword data pay back quickly. Sensor Tower offers broader download and revenue estimates, AppTweak is a close ASO rival, and web SEO suites like Semrush or Ahrefs do not cover app stores. Lower ASO tiers have tight keyword and app limits, so portfolios outgrow them fast.

MobileAction now offers an AI assistant for plain-language analysis and an MCP server that connects its data to Claude, ChatGPT and Gemini. Tip: if you only need Apple Ads automation under $10,000 a month, start with free CMP.