ActiveCampaign vs Make
ActiveCampaign and Make are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while Make is aimed at small businesses and agencies. Only Make has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Visual automation with branching scenarios
| Pricing | Paid · $19 | Freemium |
| Starting price | $19/mo | Not published |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2003 | CZ · 2012 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose Make if
Operations teams and power users comfortable with visual logic who want Zapier-like breadth at lower cost.
- Far cheaper per credit than Zapier tasks
- Handles complex branching and data visually
- Strong HTTP module for any API
Look elsewhere if: Users wanting the simplest possible setup (Zapier) or developers who prefer code and self-hosting (n8n).
ActiveCampaign vs Make pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
Make
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
Make · Key features
- Visual scenario builder with routers, iterators and aggregators
- 2,000+ app modules plus HTTP, JSON and webhooks
- Advanced data mapping and functions
- Error handling, scheduling and execution history
- AI modules and Make AI Agents
- Templates and team collaboration
Cons
- Learning curve for non-technical users
- Scenario debugging can be fiddly
- Fewer native apps than Zapier
ActiveCampaign vs Make: FAQ
Do ActiveCampaign and Make have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. Make has a free plan.