BigMarker vs Luma
BigMarker and Luma are both webinars & events tools. BigMarker is aimed at enterprise and small businesses, while Luma is aimed at creators and small businesses. Only Luma has a free plan.
BigMarker
Webinar and virtual, hybrid event platform for B2B marketing teams
Luma
Beautiful event pages and community calendars
| Pricing | Paid | Freemium · $59 |
| Starting price | Not published | $59/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Enterprise, Small businesses, Agencies | Creators, Small businesses |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2010 | US · 2019 |
| Rating | — | — |
Choose BigMarker if
B2B marketing teams that run frequent webinars and larger virtual or hybrid events and need CRM-ready engagement data.
- Webinars and large events in a single platform
- Deep CRM and marketing automation sync for B2B teams
- Strong engagement tools that generate useful lead data
Look elsewhere if: Small teams running a few simple webinars on a tight budget (Demio, Livestorm, Zoom Webinars).
Choose Luma if
Tech communities, startups and creators hosting events.
- Beautiful design
- Free for free events
- Great for community building
Look elsewhere if: Large multi-track conferences.
BigMarker vs Luma pricing
BigMarker
- BasicCustomWebcast plan; 1 host license, quote only
- ProfessionalCustomWebcast plan; up to 4 host licenses, quote only
- EnterpriseCustomWebcast plan; up to 100 host licenses, quote only
Luma
- Free$0Unlimited events, 5% fee on paid tickets, 3 admins
- Luma Plus$59/moBilled annually; 0% platform fee, 5 admins, 5,000 sends/wk
- EnterpriseCustom
BigMarker · Key features
- Browser-based webinars with no download for attendees
- Simulive, automated and evergreen webinar replays
- Polls, Q&A, handouts, offers and breakout rooms
- Virtual, hybrid and in-person event tools with badge printing and check-in
- Media Hubs for on-demand video, learning and resource libraries
- BigMarker AI for derivative content and lead scoring
Cons
- No public pricing; every plan requires a sales quote
- No self-serve free trial
- Many settings make setup slower than simpler tools
Luma · Key features
- Elegant event pages
- RSVPs, approvals and waitlists
- Ticketing via Stripe
- Email blasts and reminders
- Check-in app with QR codes
- Community calendars and subscriptions
Cons
- 5% fee on paid tickets without Plus
- Limited agenda and multi-track support
- Fewer integrations than enterprise tools
BigMarker vs Luma: FAQ
Do BigMarker and Luma have a free plan?
BigMarker has no free plan. Luma has a free plan.