Klipfolio is a BI & dashboards tool: Dashboard and KPI reporting tool for SMBs and agencies.

How much does Klipfolio cost?

Klipfolio uses a Paid model; paid plans start at $140 per month.

What are the best alternatives to Klipfolio?

Community-listed alternatives to Klipfolio include Notch Metrics, Google Data Studio, Databox, Querri.

Does Klipfolio have a free trial?

Yes, Klipfolio offers a 14-day free trial.

What does Klipfolio integrate with?

Klipfolio integrates with Google Analytics, Google Ads, HubSpot, Salesforce, Google Sheets, Excel and more.

Klipfolio

Dashboard and KPI reporting tool for SMBs and agencies

Paid · $140BI & dashboards

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Klipfolio is a BI & dashboards tool for Small businesses and Agencies, offered as paid ($140/mo). Based in Canada, founded in 2001. Popular alternatives include Notch Metrics, Google Data Studio, Databox.

About Klipfolio

Klipfolio is a dashboard platform from Ottawa, Canada. It was founded in 2001 as Serence by Allan Wille, Peter Matthews and James Scott, and took the Klipfolio name in 2008 as it moved from consumer widgets to business dashboards. Today it sells two products: Klips, the long-running dashboard builder, and PowerMetrics, a newer metrics-layer analytics app with AI features. The company reports more than 25,000 customers in 82 countries. Klips pulls live data from many services into dashboards that teams and clients watch or receive by email.

Klips connects directly to 200+ services, including Google Ads, analytics, CRMs and social platforms, and can query SQL databases, REST APIs, Excel and Google Sheets. Data is shaped with spreadsheet-style formulas and shown in 30+ chart types with drill-down and white-label options. Plans differ by dashboard count and refresh speed, not users: Base gives 3 dashboards refreshed every 4 hours, Grow adds published links and scheduled reports, Team adds SSO and 15-minute refresh, and Team+ adds near real-time refresh and onboarding. All plans include unlimited users and a 14-day trial without a card; there is no free plan.

Klipfolio fits agencies and data-savvy SMB teams that want custom KPI dashboards without a data warehouse. The formula editor has a learning curve. Databox and Geckoboard set up faster, Looker Studio is free for Google data, and Power BI goes deeper.

Buying tip: count dashboards per client first; extras cost $8 each a month and the white-label bundle $299 a month (annual).

Key features of Klipfolio

200+ direct connectors plus SQL, REST, Excel and Google Sheets
Spreadsheet-style formulas for data modelling and joins
30+ visualisation types with drill-down and dark mode
Scheduled email and PDF reports and published dashboard links
White-label themes and custom domains for client reporting
Unlimited users on every plan with role-based access
Refresh from every 4 hours down to near real time
Separate PowerMetrics app with AI-assisted metrics analysis

Pros and cons

Pros

Unlimited users, so pricing does not grow with viewers
Very flexible data shaping without a warehouse
Strong white-label options for agencies
Long track record and large connector library
14-day trial with no card and no auto-renewal

Cons

Formula editor has a real learning curve
No free plan and $140/month entry point
Dashboard limits push agencies to higher tiers
White-label and SSO cost extra on lower tiers
Less suited to ad-hoc deep analysis than BI suites

Klipfolio pricing

Klipfolio uses a paid model. A 14-day free trial is available.

Plan	Price	Includes
Base	$140 / mo	$120/mo billed annually; 3 dashboards, unlimited users
Grow	$220 / mo	$190/mo annually; 10 dashboards, hourly refresh
Team	$350 / mo	$310/mo annually; 20 dashboards, SSO, 15-min refresh
Team+	$690 / mo	$600/mo annually; 40 dashboards, priority support

Source: www.klipfolio.com · checked on Oct 20, 2026

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How Klipfolio compares in BI & dashboards

Rank by votes: #1 / 19
Starting price: $140
Free alternatives: 4

Klipfolio ranks #1 of 19 bi & dashboards tools by community votes and is priced above most tools in the category.

Common use cases

1Agency client dashboards combining Google Ads, analytics and social data
2Live sales KPI wallboards for an office TV
3Weekly PDF performance reports emailed to management
4Joining spreadsheet data with SaaS metrics in one view
5Embedding branded dashboards in a client portal

Best for

Agencies and data-comfortable SMB teams that need flexible, branded KPI dashboards with unlimited viewers.

Not ideal for

Teams wanting plug-and-play metric dashboards in minutes or full BI analysis (Databox, Geckoboard, Power BI).

Integrations

Google Analytics
Google Ads
HubSpot
Salesforce
Google Sheets
Excel
SQL databases
REST APIs

Our take

Klipfolio Klips remains one of the most flexible dashboard tools for agencies, and unlimited users make it good value for wide audiences. If you want zero-setup dashboards, start with Databox or Geckoboard instead.

FAQ

What is Klipfolio?: Klipfolio is a BI & dashboards tool: Dashboard and KPI reporting tool for SMBs and agencies.
How much does Klipfolio cost?: Klipfolio uses a Paid model; paid plans start at $140 per month.
What are the best alternatives to Klipfolio?: Community-listed alternatives to Klipfolio include Notch Metrics, Google Data Studio, Databox, Querri.
Does Klipfolio have a free trial?: Yes, Klipfolio offers a 14-day free trial.
What does Klipfolio integrate with?: Klipfolio integrates with Google Analytics, Google Ads, HubSpot, Salesforce, Google Sheets, Excel and more.
Which platforms does Klipfolio support?: Klipfolio is available on web.
Who is Klipfolio for?: Agencies and data-comfortable SMB teams that need flexible, branded KPI dashboards with unlimited viewers.

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