Evidence vs Klipfolio
Evidence and Klipfolio are both BI & dashboards tools. Evidence is aimed at developers, while Klipfolio is aimed at small businesses and agencies. Klipfolio costs less, from $140/mo versus $2500/mo for Evidence. Only Evidence has a free plan.
BI as code: Markdown + SQL to reports
Dashboard and KPI reporting tool for SMBs and agencies
| Pricing | Open source · $2500 | Paid · $140 |
| Starting price | $2500/mo | $140/mo |
| Free plan | Yes | No |
| Free trial | 30 days | 14 days |
| Built for | Developers | Small businesses, Agencies |
| Platforms | web | web |
| Country | CA · 2021 | CA · 2001 |
| Rating | — | — |
Choose Evidence if
Analysts comfortable with code.
- Version-controlled reporting
- Beautiful output
- Developer workflow
Look elsewhere if: Business users wanting self-serve.
Choose Klipfolio if
Agencies and data-comfortable SMB teams that need flexible, branded KPI dashboards with unlimited viewers.
- Unlimited users, so pricing does not grow with viewers
- Very flexible data shaping without a warehouse
- Strong white-label options for agencies
Look elsewhere if: Teams wanting plug-and-play metric dashboards in minutes or full BI analysis (Databox, Geckoboard, Power BI).
Evidence vs Klipfolio pricing
Evidence
- Open source$0MIT-licensed framework, self-build (GitHub)
- Team$2,500/moUnlimited users, 20K AI credits/mo, Analytics Agent
- EnterpriseCustomAnnual contract, SSO, SCIM, embedding, self-deploy
Klipfolio
- Base$140/mo$120/mo billed annually; 3 dashboards, unlimited users
- Grow$220/mo$190/mo annually; 10 dashboards, hourly refresh
- Team$350/mo$310/mo annually; 20 dashboards, SSO, 15-min refresh
- Team+$690/mo$600/mo annually; 40 dashboards, priority support
Evidence · Key features
- Markdown + SQL reports
- Components for charts and tables
- Git version control
- Static site builds
- Templated pages
- Cloud hosting
Cons
- Requires SQL and Markdown
- Not drag-and-drop
- Smaller community
Klipfolio · Key features
- 200+ direct connectors plus SQL, REST, Excel and Google Sheets
- Spreadsheet-style formulas for data modelling and joins
- 30+ visualisation types with drill-down and dark mode
- Scheduled email and PDF reports and published dashboard links
- White-label themes and custom domains for client reporting
- Unlimited users on every plan with role-based access
Cons
- Formula editor has a real learning curve
- No free plan and $140/month entry point
- Dashboard limits push agencies to higher tiers
Evidence vs Klipfolio: FAQ
Which is cheaper, Evidence or Klipfolio?
Klipfolio starts at $140/mo and Evidence at $2500/mo. Both prices are checked on the vendors' own pricing pages.
Do Evidence and Klipfolio have a free plan?
Evidence has a free plan. Klipfolio has no free plan, a 14-day free trial.
Which is better for small businesses, Evidence or Klipfolio?
Klipfolio lists small businesses as a core audience, while Evidence is aimed more at developers.