Domo vs Klipfolio

Domo is a cloud business intelligence platform founded in 2010 in Utah by Josh James, co-founder of Omniture, and listed on Nasdaq in 2018. It combines data integration, dashboards, low-code apps and AI in one hosted product aimed at business teams, not only analysts. In September 2026 Progress Software completed a $400 million acquisition of Domo's AI and data platform business, so Domo now sits inside Progress's data portfolio.

The platform includes 1,000+ prebuilt connectors, drag-and-drop Magic ETL, Cloud Amplifier for querying Snowflake, BigQuery or Databricks without copying data, charts and dashboards, scheduled reports and alerts, App Studio for low-code data apps, embedded analytics for customer-facing reporting, workflows and AI agents with governed model management. Pricing is credit-based: you buy a pool of credits consumed by storage, data refreshes, workflows and AI, with unlimited users and a 30-day free trial.

Domo fits mid-size and large companies that want one vendor for pipelines and dashboards and value mobile, executive-friendly reporting. Power BI is far cheaper for Microsoft shops, Tableau has deeper visual analytics, and Looker Studio or Metabase cover simpler needs for little or no cost. Credit consumption can be hard to forecast, and independent estimates put typical contracts in the tens of thousands of dollars per year.

Buying tip: because of the Progress acquisition, ask about roadmap, support continuity and contract terms before renewing or signing a multi-year deal, and model credit burn on your real refresh schedules during the trial.

Klipfolio is a dashboard platform from Ottawa, Canada. It was founded in 2001 as Serence by Allan Wille, Peter Matthews and James Scott, and took the Klipfolio name in 2008 as it moved from consumer widgets to business dashboards. Today it sells two products: Klips, the long-running dashboard builder, and PowerMetrics, a newer metrics-layer analytics app with AI features. The company reports more than 25,000 customers in 82 countries. Klips pulls live data from many services into dashboards that teams and clients watch or receive by email.

Klips connects directly to 200+ services, including Google Ads, analytics, CRMs and social platforms, and can query SQL databases, REST APIs, Excel and Google Sheets. Data is shaped with spreadsheet-style formulas and shown in 30+ chart types with drill-down and white-label options. Plans differ by dashboard count and refresh speed, not users: Base gives 3 dashboards refreshed every 4 hours, Grow adds published links and scheduled reports, Team adds SSO and 15-minute refresh, and Team+ adds near real-time refresh and onboarding. All plans include unlimited users and a 14-day trial without a card; there is no free plan.

Klipfolio fits agencies and data-savvy SMB teams that want custom KPI dashboards without a data warehouse. The formula editor has a learning curve. Databox and Geckoboard set up faster, Looker Studio is free for Google data, and Power BI goes deeper.

Buying tip: count dashboards per client first; extras cost $8 each a month and the white-label bundle $299 a month (annual).