ActiveCampaign vs IFTTT
ActiveCampaign and IFTTT are both workflow automation tools. ActiveCampaign is aimed at small businesses and E-commerce, while IFTTT is aimed at freelancers and creators. IFTTT costs less, from $4.99/mo versus $19/mo for ActiveCampaign. Only IFTTT has a free plan.
Email marketing and automation platform for SMBs and ecommerce
Simple applets for apps and smart home
| Pricing | Paid · $19 | Freemium · $5 |
| Starting price | $19/mo | $4.99/mo |
| Free plan | No | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, E-commerce, Agencies | Freelancers, Creators |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2003 | US · 2010 |
| Rating | — | — |
Choose ActiveCampaign if
Small and mid-sized businesses and ecommerce brands that want sophisticated, behaviour-based email and SMS automation at a mid-range price.
- One of the most powerful automation builders in its price range
- Strong ecommerce triggers and deep integrations
- AI agents included on every plan
Look elsewhere if: Teams sending simple newsletters to large lists on a tight budget, or wanting a full CRM suite (MailerLite, Brevo, HubSpot).
Choose IFTTT if
Consumers and smart home users.
- Easy
- Great for smart home
- Cheap
Look elsewhere if: Business workflows (Zapier).
ActiveCampaign vs IFTTT pricing
ActiveCampaign
- Starter$19/mo$15/mo billed annually; 1,000 contacts, 1 seat
- Plus$59/mo$49/mo annually; landing pages, SMS add-on, 1 seat
- Pro$99/mo$79/mo annually; predictive sending, attribution, 3 seats
- Enterprise$179/mo$145/mo annually; SSO, HIPAA support, 5 seats
IFTTT
- Free$02 Applets
- Pro$4.99/mo$2.99/mo billed annually; 20 Applets
- Pro+$14.99/mo$8.99/mo billed annually; unlimited Applets, multi-step
ActiveCampaign · Key features
- Visual automation builder with branching, goals and split tests
- Triggers from site visits, purchases, forms, tags and CRM events
- Email, SMS and WhatsApp messaging from one platform
- Active Intelligence AI agents for segments, automations and brand kits
- Predictive sending and conditional content on Pro
- Landing pages and site messages from the Plus plan
Cons
- Costs climb quickly as contact lists grow
- CRM pipelines and transactional email are extra
- Starter and Plus include only one seat
IFTTT · Key features
- Simple applets
- Smart home integrations
- Multi-step (Pro+)
- Filters and queries
- AI services
- Mobile app
Cons
- Limited for business
- Free plan small
- Slower triggers
ActiveCampaign vs IFTTT: FAQ
Which is cheaper, ActiveCampaign or IFTTT?
IFTTT starts at $4.99/mo and ActiveCampaign at $19/mo. Both prices are checked on the vendors' own pricing pages.
Do ActiveCampaign and IFTTT have a free plan?
ActiveCampaign has no free plan, a 14-day free trial. IFTTT has a free plan.
Which is better for small businesses, ActiveCampaign or IFTTT?
ActiveCampaign lists small businesses as a core audience, while IFTTT is aimed more at freelancers and creators.