CJ Affiliate vs FirstPromoter
CJ Affiliate and FirstPromoter are both affiliate & referral programs tools. CJ Affiliate is aimed at E-commerce and enterprise, while FirstPromoter is aimed at small businesses. Only CJ Affiliate has a free plan.
Large affiliate network connecting brands with publishers and creators
Affiliate and referral tracking for subscription businesses
| Pricing | Paid | Paid · $49 |
| Starting price | Not published | $49/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | E-commerce, Enterprise, Creators | Small businesses |
| Platforms | web | web |
| Country | US · 1998 | RO · 2017 |
| Rating | — | — |
Choose CJ Affiliate if
Mid-sized and enterprise brands that want an established affiliate network with managed services and detailed reporting.
- Access to one of the largest established publisher networks
- Strong presence with major retail, travel and finance publishers
- Detailed reporting on customer type and incrementality
Look elsewhere if: Small stores or SaaS startups that want self-serve, flat-priced referral tools (Refersion, PartnerStack, Rewardful).
Choose FirstPromoter if
Subscription businesses with varied billing systems.
- Wide billing support
- Mature features
- Fraud tools
Look elsewhere if: Enterprise partnerships.
CJ Affiliate vs FirstPromoter pricing
CJ Affiliate
- AdvertiserCustomPublisher commissions plus network fees set per contract
- Publisher$0Free to join; earn commissions from approved brand programs
FirstPromoter
- Starter$49/mo$490/yr billed annually; up to $5k/mo affiliate revenue
- Business$99/mo$990/yr billed annually; up to $15k/mo affiliate revenue
- Enterprise$149/mo$1,490/yr billed annually; above $15k/mo revenue
CJ Affiliate · Key features
- Universal Tag tracking with item-level and cookieless measurement
- Turnkey ecommerce plugins and tag manager integrations
- Publisher discovery and recruitment across a large network
- Situational commissioning by customer type, product or channel
- Insights reporting on new, lapsed and returning customers
- Compliance monitoring with a violation tracking dashboard
Cons
- No public pricing; fees and minimums are negotiated
- Network fees add a meaningful cost on top of commissions
- Too heavy and costly for small or early-stage stores
FirstPromoter · Key features
- Recurring commission tracking
- Broad billing integrations
- Fraud detection
- Custom portals
- Multiple campaigns
- Payout management
Cons
- Revenue tiers
- UI less modern
- Limited discovery
CJ Affiliate vs FirstPromoter: FAQ
Do CJ Affiliate and FirstPromoter have a free plan?
CJ Affiliate has a free plan. FirstPromoter has no free plan, a 14-day free trial.
Which is better for small businesses, CJ Affiliate or FirstPromoter?
FirstPromoter lists small businesses as a core audience, while CJ Affiliate is aimed more at E-commerce and enterprise.