Bubble is a no-code & low-code tool for Freelancers and Small businesses, offered as freemium ($59/mo). Founded in United States in 2012. Popular alternatives include Softr, Glide, FlutterFlow.
About Bubble
Bubble is a no-code platform for building full web applications, developed by Bubble Group in New York since 2012. It combines a visual drag-and-drop editor for responsive pages, a built-in database with privacy rules, a workflow engine for application logic, user authentication and hosting, so a founder can ship a marketplace, SaaS or internal app without writing traditional code. A plugin marketplace and the API Connector link it to Stripe, OpenAI and almost any REST service.
Plans are priced by capacity, measured in workload units, plus the number of editors and features such as custom domains, version control branches and API access. The free plan is for building and testing on a bubble.io subdomain; paid tiers add a custom domain, more workload, more collaborators and enterprise options such as dedicated hosting and SSO. Bubble also introduced a native mobile app builder and AI-assisted app generation, so one project can now target web, iOS and Android.
Bubble fits non-technical founders and agencies willing to invest weeks in learning a powerful tool. The trade-offs are a real learning curve, workload-based costs that are hard to forecast for data-heavy apps, performance and SEO that need care, and no code export, which means lock-in. Softr and Glide are faster for simple data apps, FlutterFlow suits mobile-first projects with code export, WeWeb pairs a visual frontend with your own backend, and Retool is better for internal tools.
Key features of Bubble
- Visual responsive UI editor with reusable elements
- Built-in database with privacy rules
- Workflows with conditions, backend workflows and scheduling
- User auth, roles and payments via Stripe plugin
- API Connector and 1,000+ plugins
- Version control, staging and native mobile builder
Pros and cons
Pros
- Can build genuinely complex apps without code
- Large community, templates and freelancers
- Hosting, database and auth included
- Mobile apps now supported
Cons
- Steep learning curve
- Workload unit pricing is unpredictable
- No code export; lock-in
- Performance and SEO need expertise
Bubble pricing
Bubble uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 editor, 50K workload units, 6 hours of server logs |
| Starter | $59 / mo | Web & Mobile, billed annually; 175K WU, 3 live app versions |
| Growth | $209 / mo | Web & Mobile, billed annually; 2 editors, 250K WU |
| Team | $549 / mo | Web & Mobile, billed annually; 5 editors, 500K WU, sub apps |
| Enterprise | Custom | Custom workload, builds and live app versions |
Source: bubble.io · checked on Oct 20, 2026
How Bubble compares in No-code & low-code
- Rank by votes
- #1 / 19
- Starting price
- $59
- Free alternatives
- 1
0 votes from members
136% above the category median ($25/mo)
Free or open-source tools in No-code & low-code
Bubble ranks #1 of 19 no-code & low-code tools by community votes and is priced above most tools in the category.
Common use cases
- 1Founder building an MVP marketplace without engineers
- 2Internal operations app with roles and dashboards
- 3Membership site with Stripe subscriptions
- 4Agency delivering client web apps
Best for
Non-technical founders and agencies building full web apps who are willing to invest in learning.
Not ideal for
Simple data apps (Softr, Glide), internal tools (Retool) or teams that want code ownership.
Integrations
- Stripe
- Airtable
- Zapier
- Make
- OpenAI
- Google Maps
- Twilio
- SendGrid
- API Connector for any REST API
Our take
Bubble remains the most capable no-code app builder, and the mobile builder closes a gap. Go in knowing the learning curve and watch workload units.
FAQ
- What is Bubble?
- Bubble is a No-code & low-code tool: Full-stack web apps without code.
- How much does Bubble cost?
- Bubble uses a Freemium model; paid plans start at $59 per month.
- What are the best alternatives to Bubble?
- Community-listed alternatives to Bubble include Softr, Glide, FlutterFlow, Adalo.
- What does Bubble integrate with?
- Bubble integrates with Stripe, Airtable, Zapier, Make, OpenAI, Google Maps and more.
- Which platforms does Bubble support?
- Bubble is available on web.
- Who is Bubble for?
- Non-technical founders and agencies building full web apps who are willing to invest in learning.
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