Arcade vs Wistia
Arcade and Wistia are both video & screen recording tools aimed at small businesses and enterprise. Arcade costs less, from $50/mo versus $99/mo for Wistia. Both have a free plan.
Interactive product demos and AI product videos for SaaS marketers
Video hosting, webinars and lead capture for marketing teams
| Pricing | Freemium · $50 | Freemium · $99 |
| Starting price | $50/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise, Agencies | Small businesses, Enterprise, Creators |
| Platforms | web | web |
| Country | US · 2021 | US · 2006 |
| Rating | — | — |
Choose Arcade if
Product marketing and growth teams at product-led SaaS companies that want interactive demos and product videos live quickly.
- Very fast to build a polished demo, often in minutes
- Free plan with unlimited views for one published demo
- Embeds cleanly in websites, docs, help centers and Notion pages
Look elsewhere if: Teams that need in-app onboarding checklists and tooltips (Userflow, Stonly) or simple async screen recording (Loom).
Choose Wistia if
B2B marketing teams that use video on their own site to generate and score leads.
- Clean, ad-free player that keeps viewers on your site
- Detailed per-viewer analytics and heatmaps
- Strong marketing automation integrations
Look elsewhere if: Creators wanting cheap general hosting or sales reps sending quick personal videos (Vimeo, Vidyard, Loom).
Arcade vs Wistia pricing
Arcade
- Free$01 published demo, unlimited views, Arcade branding
- Growth (demos)$50/seat/mo$42.50 billed annually; unlimited demos, up to 10 users
- Pro (AI video)$59/mo$49 billed annually; 1,000 credits/mo, 4K, 10 seats
- EnterpriseCustomCustom domain, SSO, native Salesforce, audience reveal
Wistia
- Free$025 GB storage, 200 GB bandwidth, 1 user, Wistia branding
- Business$99/mo$79/mo billed annually; 250 GB, 1 TB bandwidth, 3 users
- Business + Signals$329/moBilled annually; lead scoring, CRM sync, attribution
- EnterpriseCustom1 TB+ storage, SSO, dubbing, playback protection
Arcade · Key features
- Chrome extension that captures clicks, screen and camera with smart zooms
- Clickable demos with hotspots, branching paths and chapters
- AI voiceovers and AI translations of demos into other languages
- Lead forms and CTAs inside demos, plus custom landing pages
- MP4 and GIF export for social posts and documentation
- AI video generator for launch videos, changelogs and tutorials
Cons
- Demos and AI video are billed as separate subscriptions
- Custom domain, SSO and native Salesforce require Enterprise
- Screenshot-based demos are less realistic than full HTML sandboxes
Wistia · Key features
- Ad-free, customizable video player with your own branding
- In-video calls to action and email capture forms
- Viewer heatmaps and engagement analytics per video
- A/B testing of thumbnails and video versions
- Webinars and live events with registration
- Transcripts, captions, AI translation and dubbing
Cons
- Business plan includes only 3 users; extra seats cost about $25 each
- Signals lead scoring requires a much pricier tier
- More expensive than Vimeo for plain hosting
Arcade vs Wistia: FAQ
Which is cheaper, Arcade or Wistia?
Arcade starts at $50/mo and Wistia at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Arcade and Wistia have a free plan?
Yes, both Arcade and Wistia have a free plan; paid plans add more usage and features.