Adobe Express vs Sprout Social
Adobe Express and Sprout Social are both social media management tools. Adobe Express is aimed at creators and small businesses, while Sprout Social is aimed at enterprise and agencies. Adobe Express costs less, from $9.99/mo versus $99/mo for Sprout Social. Only Adobe Express has a free plan.
Adobe's template-based design app for social posts, flyers and video
Enterprise social management and listening
| Pricing | Freemium · $10 | Paid · $99 |
| Starting price | $9.99/mo | $99/mo |
| Free plan | Yes | No |
| Free trial | 30 days | 30 days |
| Built for | Creators, Small businesses, Freelancers, Enterprise | Enterprise, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2021 | US · 2010 |
| Rating | — | — |
Choose Adobe Express if
Marketers and small businesses that need quick branded social and print content, especially inside Adobe Creative Cloud.
- Generous free plan from a trusted design vendor
- Firefly models trained on licensed content for commercial use
- Smooth handoff with Photoshop, Illustrator and Acrobat
Look elsewhere if: Teams needing the largest template library and docs suite or professional UI design (Canva, Figma).
Choose Sprout Social if
Mid-market and enterprise teams where social is a key channel.
- Best-in-class reporting
- Excellent inbox for social care
- Enterprise governance
Look elsewhere if: Small businesses and solo creators.
Adobe Express vs Sprout Social pricing
Adobe Express
- Free$0Core templates and tools, 5 GB storage, limited AI generations
- Premium$9.99/mo250 generative credits/mo, premium assets, brand kits
- Firefly Pro$19.99/moExpress Premium + 4,000 credits, Photoshop web and mobile
- Teams$7.99/license/moAnnual plan, min 2 seats; first-year discount offered
Sprout Social
- Essentials$99/seat/mo5 profiles; $79/seat/mo billed annually
- Standard$249/seat/mo5 profiles; $199/seat/mo billed annually
- Professional$399/seat/moUnlimited profiles; $299/seat/mo billed annually
- Advanced$499/seat/moUnlimited profiles; $399/seat/mo billed annually
- EnterpriseCustomTailored plan
Adobe Express · Key features
- Large template library for social, print, video and presentations
- Firefly text-to-image, generative fill and text effects
- One-click quick actions: remove background, resize, convert files
- Video editor with captions, animations and background removal
- Brand kits with logos, colors and fonts on Premium
- Content scheduler for Instagram, Facebook, TikTok and more
Cons
- Smaller template and stock library than Canva
- Generative credits run out quickly on Premium
- Multi-page documents and whiteboards are weaker than Canva
Sprout Social · Key features
- Smart inbox with tagging and routing
- Publishing with approvals and calendar
- Advanced analytics and presentation-ready reports
- Social listening and sentiment
- Employee advocacy and influencer marketing
- CRM and help desk integrations
Cons
- Expensive per seat
- Listening is an add-on
- Overkill for small teams
Adobe Express vs Sprout Social: FAQ
Which is cheaper, Adobe Express or Sprout Social?
Adobe Express starts at $9.99/mo and Sprout Social at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Express and Sprout Social have a free plan?
Adobe Express has a free plan. Sprout Social has no free plan, a 30-day free trial.
Which is better for small businesses, Adobe Express or Sprout Social?
Adobe Express lists small businesses as a core audience, while Sprout Social is aimed more at enterprise and agencies.