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Recurly

Subscription management for growing brands

Paid · $249Payments & billing

Recurly is a payments & billing tool for Enterprise, offered as paid ($249/mo). Founded in United States in 2009.

About Recurly

Recurly is a subscription billing and management platform founded in 2009 and based in San Francisco. It is best known among consumer, media and subscription box businesses for revenue recovery: intelligent retry logic and dunning campaigns that recover a large share of failed card payments before they turn into involuntary churn.

The platform manages plans, add-ons, trials, coupons, gift subscriptions and promotions, supports one-time and usage-based charges, and can run on several payment gateways at the same time, so businesses are not tied to one processor. Subscription analytics cover MRR, churn, cohorts and retention, and revenue recognition helps finance teams with ASC 606 reporting. Integrations connect Recurly to Salesforce, NetSuite and QuickBooks. The Starter plan combines a monthly fee with a small percentage of billing volume and a 90-day free trial, while All-Access is custom-priced for larger businesses.

Recurly suits established consumer and media subscription companies with high transaction volumes, multiple gateways and a meaningful failed payment problem. Its revenue-based fees and implementation effort make it less attractive for early SaaS startups, which usually start on Stripe Billing or Paddle, and parts of the interface feel dated. Chargebee is the closest competitor with stronger B2B SaaS features, Zuora targets complex enterprise billing, and Maxio serves B2B companies that need finance-grade reporting.

Key features of Recurly

  • Subscription plans and promotions
  • Revenue recovery and smart retries
  • Multi-gateway support
  • Subscription analytics
  • Revenue recognition
  • Gift and trial management

Pros and cons

Pros

  • Strong failed payment recovery
  • Good for consumer subscriptions
  • Gateway flexibility
  • Mature platform

Cons

  • Revenue-based fees
  • Less popular with SaaS startups
  • Implementation effort
  • UI dated in places

Recurly pricing

Recurly uses a paid model. A 90-day free trial is available.

PlanPriceIncludes
Starter$249 / mo+0.9% of billing volume; first $40K/mo included
All-AccessCustom<1% of billing volume; $1M volume minimum
All-Access for ShopifyCustomRecurly integrated into Shopify

Source: recurly.com · checked on Oct 20, 2026

How Recurly compares in Payments & billing

Rank by votes
#1 / 18

0 votes from members

Starting price
$249

531% above the category median ($39/mo)

Free alternatives
2

Free or open-source tools in Payments & billing

Recurly ranks #1 of 18 payments & billing tools by community votes and is priced above most tools in the category.

Common use cases

  1. 1Media subscription brand
  2. 2Subscription box company
  3. 3Consumer app with web billing
  4. 4Recovering failed payments

Best for

Consumer and media subscription businesses.

Not ideal for

Early SaaS (Stripe Billing).

Integrations

  • Stripe
  • Braintree
  • Adyen
  • PayPal
  • Salesforce
  • HubSpot
  • QuickBooks
  • NetSuite

Our take

Recurly shines at keeping subscription revenue from slipping away.

FAQ

What is Recurly?
Recurly is a Payments & billing tool: Subscription management for growing brands.
How much does Recurly cost?
Recurly uses a Paid model; paid plans start at $249 per month.
Does Recurly have a free trial?
Yes, Recurly offers a 90-day free trial.
What does Recurly integrate with?
Recurly integrates with Stripe, Braintree, Adyen, PayPal, Salesforce, HubSpot and more.
Which platforms does Recurly support?
Recurly is available on web.
Who is Recurly for?
Consumer and media subscription businesses.

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