Recraft
AI design tool for brand-consistent vectors and images
Recraft is a aI image & video generation tool for Agencies and Creators, offered as freemium ($12/mo). Founded in United Kingdom in 2022. Popular alternatives include Photoroom.
About Recraft
Recraft is an AI image generation platform built for designers rather than casual prompt users. Its standout ability is producing true vector graphics as editable SVG files, alongside raster images, icons, illustrations and mockups, with controls that keep a whole set of assets in one consistent style. Its V3 model reached the top of public text-to-image leaderboards in late 2024 and is noted for rendering longer text inside images.
Users pick or create styles from reference images, lock brand colors, and generate icon sets or illustration series that look like they belong together. A canvas workspace supports inpainting, outpainting, background removal, upscaling, vectorizing raster images and placing designs onto product mockups. A Figma plugin and an API bring generation into existing design workflows. The free plan gives daily credits with public images; paid plans add monthly credits, private generations and commercial rights.
Recraft fits product designers, brand teams and marketers who need scalable icons, illustrations and on-brand graphics, especially when they will edit outputs in Figma or Illustrator. It is less suited to photorealistic art or cinematic scenes, credits can run out quickly on iterative work, and some styles need tuning to look polished. Midjourney leads for aesthetic and photographic imagery, Ideogram competes on typography, and Adobe Firefly integrates generative vectors and images into Illustrator and Photoshop.
Key features of Recraft
- Vector (SVG) generation
- Icon sets and illustrations in consistent styles
- Brand style and color controls
- Mockups and background removal
- Figma plugin and API
- Inpainting and outpainting
Pros and cons
Pros
- True vector output
- Style consistency for brands
- Designer-focused tools
- Affordable
Cons
- Less photorealistic than Midjourney
- Credit limits
- Smaller community
- Some styles need tuning
Recraft pricing
Recraft uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Daily credits, public images, no commercial rights |
| Basic | $12 / mo | $10/mo yearly; 1,000 credits, commercial use |
| Pro | $20 / mo | $16/mo yearly; 2,000 credits, tiers up to 16,000 |
| Teams | $22 / seat/mo | $18/mo yearly; min 3 seats, 2,000 credits, SSO |
Source: www.recraft.ai · checked on Oct 20, 2026
How Recraft compares in AI image & video generation
- Rank by votes
- #1 / 17
- Starting price
- $12
- Free alternatives
- 0
0 votes from members
At the category median of $12/mo
Free or open-source tools in AI image & video generation
Recraft ranks #1 of 17 ai image & video generation tools by community votes and is priced in line with the category.
Common use cases
- 1Icon sets for a product UI
- 2Brand illustrations for a website
- 3Marketing graphics with brand colors
- 4Merch mockups
Best for
Designers needing vectors and brand-consistent assets.
Not ideal for
Photorealistic art generation (Midjourney).
Integrations
- Web
- API
- Figma plugin
- Brand style references
Our take
Recraft is the AI tool for designers who need SVGs and consistency.
FAQ
- What is Recraft?
- Recraft is a AI image & video generation tool: AI design tool for brand-consistent vectors and images.
- How much does Recraft cost?
- Recraft uses a Freemium model; paid plans start at $12 per month.
- What are the best alternatives to Recraft?
- Community-listed alternatives to Recraft include Photoroom.
- What does Recraft integrate with?
- Recraft integrates with Web, API, Figma plugin, Brand style references and more.
- Which platforms does Recraft support?
- Recraft is available on web.
- Who is Recraft for?
- Designers needing vectors and brand-consistent assets.
Alternatives to Recraft
Photoroom
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