Recraft is an AI image & video generation tool: AI design tool for brand-consistent vectors and images.

How much does Recraft cost?

Recraft uses a Freemium model; paid plans start at $12 per month.

What are the best alternatives to Recraft?

Community-listed alternatives to Recraft include Photoroom, SurgePix, Adobe Firefly, Magnific (formerly Freepik).

What does Recraft integrate with?

Recraft integrates with Web, API, Figma plugin, Brand style references and more.

Recraft

AI design tool for brand-consistent vectors and images

Freemium · $12AI image & video generation Design tools

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Recraft is an AI image & video generation tool for Agencies and Creators, offered as freemium ($12/mo). Based in United Kingdom, founded in 2022. Popular alternatives include Photoroom, SurgePix, Adobe Firefly.

About Recraft

Recraft is an AI image generation platform built for designers rather than casual prompt users. Its standout ability is producing true vector graphics as editable SVG files, alongside raster images, icons, illustrations and mockups, with controls that keep a whole set of assets in one consistent style. Its V3 model reached the top of public text-to-image leaderboards in late 2024 and is noted for rendering longer text inside images.

Users pick or create styles from reference images, lock brand colors, and generate icon sets or illustration series that look like they belong together. A canvas workspace supports inpainting, outpainting, background removal, upscaling, vectorizing raster images and placing designs onto product mockups. A Figma plugin and an API bring generation into existing design workflows. The free plan gives daily credits with public images; paid plans add monthly credits, private generations and commercial rights.

Recraft fits product designers, brand teams and marketers who need scalable icons, illustrations and on-brand graphics, especially when they will edit outputs in Figma or Illustrator. It is less suited to photorealistic art or cinematic scenes, credits can run out quickly on iterative work, and some styles need tuning to look polished. Midjourney leads for aesthetic and photographic imagery, Ideogram competes on typography, and Adobe Firefly integrates generative vectors and images into Illustrator and Photoshop.

Key features of Recraft

Vector (SVG) generation
Icon sets and illustrations in consistent styles
Brand style and color controls
Mockups and background removal
Figma plugin and API
Inpainting and outpainting

Pros and cons

Pros

True vector output
Style consistency for brands
Designer-focused tools
Affordable

Cons

Less photorealistic than Midjourney
Credit limits
Smaller community
Some styles need tuning

Recraft pricing

Recraft uses a freemium model.

Plan	Price	Includes
Free	$0	Daily credits, public images, no commercial rights
Basic	$12 / mo	$10/mo yearly; 1,000 credits, commercial use
Pro	$20 / mo	$16/mo yearly; 2,000 credits, tiers up to 16,000
Teams	$22 / seat/mo	$18/mo yearly; min 3 seats, 2,000 credits, SSO

Source: www.recraft.ai · checked on Oct 20, 2026

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How Recraft compares in AI image & video generation

Rank by votes: #1 / 31
Starting price: $12
Free alternatives: 1

Recraft ranks #1 of 31 ai image & video generation tools by community votes and is priced in line with the category.

Common use cases

1Icon sets for a product UI
2Brand illustrations for a website
3Marketing graphics with brand colors
4Merch mockups

Best for

Designers needing vectors and brand-consistent assets.

Not ideal for

Photorealistic art generation (Midjourney).

Integrations

Web
API
Figma plugin
Brand style references

Our take

Recraft is the AI tool for designers who need SVGs and consistency.

FAQ

What is Recraft?: Recraft is an AI image & video generation tool: AI design tool for brand-consistent vectors and images.
How much does Recraft cost?: Recraft uses a Freemium model; paid plans start at $12 per month.
What are the best alternatives to Recraft?: Community-listed alternatives to Recraft include Photoroom, SurgePix, Adobe Firefly, Magnific (formerly Freepik).
What does Recraft integrate with?: Recraft integrates with Web, API, Figma plugin, Brand style references and more.
Which platforms does Recraft support?: Recraft is available on web.
Who is Recraft for?: Designers needing vectors and brand-consistent assets.

Alternatives to Recraft

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Photoroom
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AI product photo editor for background removal and store images
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checked Oct 20
SurgePix
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AI visual generator with layer editing and agent-callable skills
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Adobe Firefly
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Adobe's generative AI studio for images, video and audio
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checked Oct 20
Magnific (formerly Freepik)
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AI image, video and audio suite plus 250M+ stock assets
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checked Oct 20
Rainbrand
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checked Nov 6
Tesla Wrap Generator
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Design Tesla Paint Shop wraps from text or photos with 3D preview
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