Adobe Firefly vs Recraft
Adobe Firefly and Recraft are both AI image & video generation tools. Adobe Firefly is aimed at creators and agencies, while Recraft is aimed at agencies and creators. Adobe Firefly costs less, from $9.99/mo versus $12/mo for Recraft. Both have a free plan.
Adobe's generative AI studio for images, video and audio
AI design tool for brand-consistent vectors and images
| Pricing | Freemium · $10 | Freemium · $12 |
| Starting price | $9.99/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators, Agencies, Enterprise, Freelancers | Agencies, Creators |
| Platforms | web, ios, android | web |
| Country | US · 2023 | GB · 2022 |
| Rating | — | — |
Choose Adobe Firefly if
Designers, agencies and marketing teams already working in Creative Cloud who want commercially safer generative images and video inside Adobe tools.
- Trained on licensed content, positioned as safe for commercial work
- Deep integration with Photoshop, Illustrator and Premiere Pro
- Standard image features are unlimited on every paid plan
Look elsewhere if: Artists chasing the most distinctive image aesthetics or non-designers who want quick templates (Midjourney or Canva).
Choose Recraft if
Designers needing vectors and brand-consistent assets.
- True vector output
- Style consistency for brands
- Designer-focused tools
Look elsewhere if: Photorealistic art generation (Midjourney).
Adobe Firefly vs Recraft pricing
Adobe Firefly
- Free$0Daily free generations across image, video and audio
- Firefly Standard$9.99/mo2,000 generative credits/mo; unlimited standard image features
- Firefly Pro$19.99/mo4,000 credits/mo; adds Photoshop on web and mobile
- Firefly Pro Plus$49.99/mo10,000 credits/mo; up to 100 five-second videos
- Firefly Premium$199.99/mo50,000 credits/mo; unlimited Firefly Video Model use
Recraft
- Free$0Daily credits, public images, no commercial rights
- Basic$12/mo$10/mo yearly; 1,000 credits, commercial use
- Pro$20/mo$16/mo yearly; 2,000 credits, tiers up to 16,000
- Teams$22/seat/mo$18/mo yearly; min 3 seats, 2,000 credits, SSO
Adobe Firefly · Key features
- Text to image with Firefly Image models and partner models
- Generative Fill and Expand inside Photoshop and the Firefly app
- Text to video and image to video with the Firefly Video Model
- Speech generation, sound effects, music and audio or video translation
- Partner models including GPT Image, Gemini, FLUX, Runway, Kling and Luma
- Firefly Boards for collaborative moodboards and ideation
Cons
- Credit system for video, audio and partner models is hard to predict
- Image style can look more generic than Midjourney output
- Content filters are stricter than many rivals
Recraft · Key features
- Vector (SVG) generation
- Icon sets and illustrations in consistent styles
- Brand style and color controls
- Mockups and background removal
- Figma plugin and API
- Inpainting and outpainting
Cons
- Less photorealistic than Midjourney
- Credit limits
- Smaller community
Adobe Firefly vs Recraft: FAQ
Which is cheaper, Adobe Firefly or Recraft?
Adobe Firefly starts at $9.99/mo and Recraft at $12/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Firefly and Recraft have a free plan?
Yes, both Adobe Firefly and Recraft have a free plan; paid plans add more usage and features.