Adobe Express vs Recraft
Adobe Express and Recraft are both design tools tools. Adobe Express is aimed at creators and small businesses, while Recraft is aimed at agencies and creators. Adobe Express costs less, from $9.99/mo versus $12/mo for Recraft. Both have a free plan.
Adobe's template-based design app for social posts, flyers and video
AI design tool for brand-consistent vectors and images
| Pricing | Freemium · $10 | Freemium · $12 |
| Starting price | $9.99/mo | $12/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Creators, Small businesses, Freelancers, Enterprise | Agencies, Creators |
| Platforms | web, ios, android | web |
| Country | US · 2021 | GB · 2022 |
| Rating | — | — |
Choose Adobe Express if
Marketers and small businesses that need quick branded social and print content, especially inside Adobe Creative Cloud.
- Generous free plan from a trusted design vendor
- Firefly models trained on licensed content for commercial use
- Smooth handoff with Photoshop, Illustrator and Acrobat
Look elsewhere if: Teams needing the largest template library and docs suite or professional UI design (Canva, Figma).
Choose Recraft if
Designers needing vectors and brand-consistent assets.
- True vector output
- Style consistency for brands
- Designer-focused tools
Look elsewhere if: Photorealistic art generation (Midjourney).
Adobe Express vs Recraft pricing
Adobe Express
- Free$0Core templates and tools, 5 GB storage, limited AI generations
- Premium$9.99/mo250 generative credits/mo, premium assets, brand kits
- Firefly Pro$19.99/moExpress Premium + 4,000 credits, Photoshop web and mobile
- Teams$7.99/license/moAnnual plan, min 2 seats; first-year discount offered
Recraft
- Free$0Daily credits, public images, no commercial rights
- Basic$12/mo$10/mo yearly; 1,000 credits, commercial use
- Pro$20/mo$16/mo yearly; 2,000 credits, tiers up to 16,000
- Teams$22/seat/mo$18/mo yearly; min 3 seats, 2,000 credits, SSO
Adobe Express · Key features
- Large template library for social, print, video and presentations
- Firefly text-to-image, generative fill and text effects
- One-click quick actions: remove background, resize, convert files
- Video editor with captions, animations and background removal
- Brand kits with logos, colors and fonts on Premium
- Content scheduler for Instagram, Facebook, TikTok and more
Cons
- Smaller template and stock library than Canva
- Generative credits run out quickly on Premium
- Multi-page documents and whiteboards are weaker than Canva
Recraft · Key features
- Vector (SVG) generation
- Icon sets and illustrations in consistent styles
- Brand style and color controls
- Mockups and background removal
- Figma plugin and API
- Inpainting and outpainting
Cons
- Less photorealistic than Midjourney
- Credit limits
- Smaller community
Adobe Express vs Recraft: FAQ
Which is cheaper, Adobe Express or Recraft?
Adobe Express starts at $9.99/mo and Recraft at $12/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Express and Recraft have a free plan?
Yes, both Adobe Express and Recraft have a free plan; paid plans add more usage and features.
Which is better for small businesses, Adobe Express or Recraft?
Adobe Express lists small businesses as a core audience, while Recraft is aimed more at agencies and creators.