Midjourney is an AI image & video generation tool for Creators and Agencies, offered as paid ($10/mo). Based in United States, founded in 2022. Popular alternatives include Leonardo.Ai, Recraft, Adobe Firefly.
About Midjourney
Midjourney is an independent, self-funded research lab based in San Francisco and led by founder David Holz, whose image generator is widely regarded as the most aesthetically refined on the market. Text prompts produce stylized, high-quality images with strong composition and lighting, which is why designers, art directors, marketers and illustrators use it for concepts, mood boards and campaign visuals.
Control comes from parameters for aspect ratio, stylization and variety, style references and moodboards, character and omni references for consistent subjects, and personalization profiles that learn a user's taste. The web editor supports inpainting, outpainting, retexturing and layered edits. Version 7 arrived in April 2025, and video generation launched in June 2025 by animating images into short clips. Plans are subscriptions based on fast GPU hours, with unlimited relaxed generations on Standard and above and Stealth mode for private images on Pro and Mega.
Midjourney works through its web app and still through Discord, and there is no free tier and no official public API, which limits automation and integration into production pipelines. Images are public in the community gallery unless you pay for Stealth mode. Ideogram renders text inside images more reliably, Leonardo offers an API and custom model training, Recraft targets vectors and brand assets, and Adobe Firefly suits teams that need commercially safe outputs within Creative Cloud.
Key features of Midjourney
- Text-to-image with distinctive aesthetic quality
- Style references, character references and personalization
- Editor: inpainting, outpainting, retexture
- Image-to-video generation
- Fast and relaxed GPU modes
- Stealth mode for private generations (Pro+)
Pros and cons
Pros
- Best-looking output for art and concept work
- Consistent style and character controls
- Active community and inspiration feed
- Unlimited relaxed images on Standard and up
Cons
- No free tier or API
- Text rendering weaker than Ideogram
- Public by default below Pro
- Prompting has a learning curve
Midjourney pricing
Midjourney uses a paid model.
| Plan | Price | Includes |
|---|---|---|
| Basic | $10 / mo | $96/yr; ~3.3 fast GPU hours, no Relax mode |
| Standard | $30 / mo | $288/yr; 15 fast hours, unlimited Relax |
| Pro | $60 / mo | $576/yr; 30 fast hours, Stealth mode |
| Mega | $120 / mo | $1,152/yr; 60 fast hours, Stealth mode |
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How Midjourney compares in AI image & video generation
- Rank by votes
- #1 / 31
- Starting price
- $10
- Free alternatives
- 1
0 votes from members
23% below the category median ($13/mo)
Free or open-source tools in AI image & video generation
Midjourney ranks #1 of 31 ai image & video generation tools by community votes and is priced below most tools in the category.
Common use cases
- 1Concept art and mood boards
- 2Marketing visuals and social imagery
- 3Book covers and illustrations
- 4Storyboards with image-to-video
Best for
Designers, marketers and creators who prioritize visual quality and style control.
Not ideal for
Developers needing an API or users who need reliable text in images.
Integrations
- Discord
- Web app
- Image upload for style and character references
Our take
Midjourney is still the quality benchmark for AI images. For programmatic generation or text-heavy graphics, pair it with Ideogram or Leonardo.
FAQ
- What is Midjourney?
- Midjourney is a the reference for AI image generation.
- How much does Midjourney cost?
- Midjourney uses a Paid model; paid plans start at $10 per month.
- What are the best alternatives to Midjourney?
- Community-listed alternatives to Midjourney include Leonardo.Ai, Recraft, Adobe Firefly, Ideogram.
- What does Midjourney integrate with?
- Midjourney integrates with Discord, Web app, Image upload for style and character references and more.
- Which platforms does Midjourney support?
- Midjourney is available on web.
- Who is Midjourney for?
- Designers, marketers and creators who prioritize visual quality and style control.
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