Photoroom
AI product photo editor for background removal and store images
Photoroom is a aI image & video generation tool for E-commerce and Small businesses, offered as freemium ($13/mo). Founded in France in .
About Photoroom
Photoroom is an AI photo editor focused on product images, built by a Paris-based startup founded by Matthieu Rouif and Eliot Andres. The app launched in 2020, the company raised a $19M Series A and a $43M Series B, Forbes reported a $500M valuation in 2024, and Photoroom says it is profitable. Its core job is to turn a quick phone photo of a product into a clean, consistent image ready for a store, marketplace or ad.
Background removal is a core tool with no credit cost under fair use, while AI credits power AI Backgrounds, AI Fashion Models, Virtual Try-On, Product Staging, Edit with AI and a Video Generator. Batch editing, brand kits and shared Spaces support teams. Paid plans Pro, Max and Ultra differ in monthly AI credits (8,000, 25,000 and 75,000) and exports (1,000, 3,000 and 10,000), all with up to 50 seats; Max adds video and Shopify sync, Ultra adds 4K output. API and MCP usage are billed separately.
It fits online sellers, resale marketplaces and e-commerce teams producing hundreds of product images a month. It is not a general design tool, credit use varies by tool and is hard to predict, and free exports get a watermark once the monthly limit is reached. Canva is better for broad marketing design, Adobe Firefly suits Creative Cloud users who want commercially safe generation, and Recraft is stronger for vector and brand illustration.
Compare billing terms: Pro is $12.99 a month or $89.99 a year, about $7.50 a month. Photoroom also offers an MCP connector, so the editor can be driven from Claude and other AI assistants.
Key features of Photoroom
- One-tap background removal with no credit cost under fair use
- AI Backgrounds and Product Staging for lifestyle product scenes
- AI Fashion Models and Virtual Try-On for apparel listings
- Batch editor that applies one template to hundreds of photos
- Video Generator for product ads on Max and above
- Brand kit, shared Spaces and up to 50 seats per plan
- Shopify sync plus API and MCP access billed separately
Pros and cons
Pros
- Fast, accurate cutouts from a phone or the web app
- Built specifically for marketplace and store product photos
- Annual billing cuts Pro to about $7.50 a month
- Integrations with Shopify, Zapier, Figma and Google Drive
- Batch editing saves hours on large catalogs
Cons
- AI credit costs vary by tool and are hard to forecast
- Free exports get a watermark after the monthly export limit
- Shopify sync and video need the $34.99 Max plan
- Not a general design tool for social posts or presentations
- API usage is priced separately from app subscriptions
Photoroom pricing
Photoroom uses a freemium model.
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Core tools; watermark once the monthly free export limit is hit |
| Pro | $12.99 / mo | $89.99/yr; 8,000 AI credits, 1,000 exports a month |
| Max | $34.99 / mo | $250/yr; 25,000 credits, 3,000 exports, video, Shopify |
| Ultra | $99 / mo | $990/yr; 75,000 credits, 10,000 exports, 4K output |
| Enterprise | Custom | Usage-based; SLA, SSO and dedicated onboarding |
Source: www.photoroom.com · checked on Oct 20, 2026
How Photoroom compares in AI image & video generation
- Rank by votes
- #1 / 17
- Starting price
- $13
- Free alternatives
- 0
0 votes from members
8% above the category median ($12/mo)
Free or open-source tools in AI image & video generation
Photoroom ranks #1 of 17 ai image & video generation tools by community votes and is priced in line with the category.
Common use cases
- 1Removing backgrounds from secondhand resale listings
- 2Creating consistent white-background images for Amazon and eBay
- 3Generating lifestyle scenes for a Shopify catalog without a photo shoot
- 4Dressing mannequin shots with AI fashion models
- 5Producing short product video ads for social media
Best for
Online sellers and e-commerce teams that need clean, consistent product photos at volume without a studio.
Not ideal for
Teams needing general marketing design or illustration (Canva, Adobe Firefly, Recraft).
Integrations
- Shopify
- Google Drive
- Zapier
- Make
- Airtable
- Figma
- MCP (Claude)
Our take
Photoroom is one of the best tools for product photography on a budget, and Pro on annual billing covers most small sellers. Upgrade to Max only when you need Shopify sync or video, and keep Canva alongside it for broader marketing design.
FAQ
- What is Photoroom?
- Photoroom is a AI image & video generation tool: AI product photo editor for background removal and store images.
- How much does Photoroom cost?
- Photoroom uses a Freemium model; paid plans start at $13 per month.
- What does Photoroom integrate with?
- Photoroom integrates with Shopify, Google Drive, Zapier, Make, Airtable, Figma and more.
- Which platforms does Photoroom support?
- Photoroom is available on web, ios, android.
- Who is Photoroom for?
- Online sellers and e-commerce teams that need clean, consistent product photos at volume without a studio.
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