Photoroom is an AI image & video generation tool: AI product photo editor for background removal and store images.

How much does Photoroom cost?

Photoroom uses a Freemium model; paid plans start at $13 per month.

What are the best alternatives to Photoroom?

Community-listed alternatives to Photoroom include Voxelo, Magnific (formerly Freepik), SurgePix, Rainbrand.

What does Photoroom integrate with?

Photoroom integrates with Shopify, Google Drive, Zapier, Make, Airtable, Figma and more.

Which platforms does Photoroom support?

Photoroom is available on web, ios, android.

Photoroom

AI product photo editor for background removal and store images

Freemium · $13AI image & video generation Design tools

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Photoroom is an AI image & video generation tool for E-commerce and Small businesses, offered as freemium ($13/mo). Based in France. Popular alternatives include Voxelo, Magnific (formerly Freepik), SurgePix.

About Photoroom

Photoroom is an AI photo editor focused on product images, built by a Paris-based startup founded by Matthieu Rouif and Eliot Andres. The app launched in 2020, the company raised a $19M Series A and a $43M Series B, Forbes reported a $500M valuation in 2024, and Photoroom says it is profitable. Its core job is to turn a quick phone photo of a product into a clean, consistent image ready for a store, marketplace or ad.

Background removal is a core tool with no credit cost under fair use, while AI credits power AI Backgrounds, AI Fashion Models, Virtual Try-On, Product Staging, Edit with AI and a Video Generator. Batch editing, brand kits and shared Spaces support teams. Paid plans Pro, Max and Ultra differ in monthly AI credits (8,000, 25,000 and 75,000) and exports (1,000, 3,000 and 10,000), all with up to 50 seats; Max adds video and Shopify sync, Ultra adds 4K output. API and MCP usage are billed separately.

It fits online sellers, resale marketplaces and e-commerce teams producing hundreds of product images a month. It is not a general design tool, credit use varies by tool and is hard to predict, and free exports get a watermark once the monthly limit is reached. Canva is better for broad marketing design, Adobe Firefly suits Creative Cloud users who want commercially safe generation, and Recraft is stronger for vector and brand illustration.

Compare billing terms: Pro is $12.99 a month or $89.99 a year, about $7.50 a month. Photoroom also offers an MCP connector, so the editor can be driven from Claude and other AI assistants.

Key features of Photoroom

One-tap background removal with no credit cost under fair use
AI Backgrounds and Product Staging for lifestyle product scenes
AI Fashion Models and Virtual Try-On for apparel listings
Batch editor that applies one template to hundreds of photos
Video Generator for product ads on Max and above
Brand kit, shared Spaces and up to 50 seats per plan
Shopify sync plus API and MCP access billed separately

Pros and cons

Pros

Fast, accurate cutouts from a phone or the web app
Built specifically for marketplace and store product photos
Annual billing cuts Pro to about $7.50 a month
Integrations with Shopify, Zapier, Figma and Google Drive
Batch editing saves hours on large catalogs

Cons

AI credit costs vary by tool and are hard to forecast
Free exports get a watermark after the monthly export limit
Shopify sync and video need the $34.99 Max plan
Not a general design tool for social posts or presentations
API usage is priced separately from app subscriptions

Photoroom pricing

Photoroom uses a freemium model.

Plan	Price	Includes
Free	$0	Core tools; watermark once the monthly free export limit is hit
Pro	$12.99 / mo	$89.99/yr; 8,000 AI credits, 1,000 exports a month
Max	$34.99 / mo	$250/yr; 25,000 credits, 3,000 exports, video, Shopify
Ultra	$99 / mo	$990/yr; 75,000 credits, 10,000 exports, 4K output
Enterprise	Custom	Usage-based; SLA, SSO and dedicated onboarding

Source: www.photoroom.com · checked on Oct 20, 2026

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How Photoroom compares in AI image & video generation

Rank by votes: #1 / 31
Starting price: $13
Free alternatives: 1

Photoroom ranks #1 of 31 ai image & video generation tools by community votes and is priced in line with the category.

Common use cases

1Removing backgrounds from secondhand resale listings
2Creating consistent white-background images for Amazon and eBay
3Generating lifestyle scenes for a Shopify catalog without a photo shoot
4Dressing mannequin shots with AI fashion models
5Producing short product video ads for social media

Best for

Online sellers and e-commerce teams that need clean, consistent product photos at volume without a studio.

Not ideal for

Teams needing general marketing design or illustration (Canva, Adobe Firefly, Recraft).

Integrations

Shopify
Google Drive
Zapier
Make
Airtable
Figma
MCP (Claude)

Our take

Photoroom is one of the best tools for product photography on a budget, and Pro on annual billing covers most small sellers. Upgrade to Max only when you need Shopify sync or video, and keep Canva alongside it for broader marketing design.

FAQ

What is Photoroom?: Photoroom is an AI image & video generation tool: AI product photo editor for background removal and store images.
How much does Photoroom cost?: Photoroom uses a Freemium model; paid plans start at $13 per month.
What are the best alternatives to Photoroom?: Community-listed alternatives to Photoroom include Voxelo, Magnific (formerly Freepik), SurgePix, Rainbrand.
What does Photoroom integrate with?: Photoroom integrates with Shopify, Google Drive, Zapier, Make, Airtable, Figma and more.
Which platforms does Photoroom support?: Photoroom is available on web, ios, android.
Who is Photoroom for?: Online sellers and e-commerce teams that need clean, consistent product photos at volume without a studio.

Alternatives to Photoroom

See all 10

Voxelo
▲ 0
Turns phone video of a product into 3D, AR and AI product imagery
FreemiumE-commerce
checked Oct 25
Magnific (formerly Freepik)
▲ 0
AI image, video and audio suite plus 250M+ stock assets
Freemium · $20Creators
checked Oct 20
SurgePix
▲ 0
AI visual generator with layer editing and agent-callable skills
Freemium · $10Creators
checked Oct 27
Rainbrand
▲ 0
Versioned brand context that AI agents can query and check against
Paid · $20Agencies
checked Nov 6
Recraft
▲ 0
AI design tool for brand-consistent vectors and images
Freemium · $12Agencies
checked Oct 20
Adobe Firefly
▲ 0
Adobe's generative AI studio for images, video and audio
Freemium · $10Creators
checked Oct 20

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Midjourney
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The reference for AI image generation
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checked Oct 20
Love to Color
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Create coloring-page line art from text ideas or photos
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MOVO AI
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AI agent that plans and assembles long-form videos from your phone
Freemium · $19Creators
checked Oct 23
imgs-ai
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Reference-image editing and video jobs with Agent Skill and CLI
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SuperCMO
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Open-source agent skills that turn Claude into an AI ad studio
Open source · $99Small businesses
checked Oct 23
Videco
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Video hosting plus an AI studio that turns demos into clips and posts
Paid · $10Small businesses
checked Nov 4

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