Agorapulse vs Metricool
Agorapulse and Metricool are both social media management tools aimed at small businesses and agencies. Metricool costs less, from $25/mo versus $99/mo for Agorapulse. Only Metricool has a free plan.
Social media inbox, publishing, listening and ROI reports for teams
Social analytics and planning for agencies
| Pricing | Paid · $99 | Freemium · $25 |
| Starting price | $99/mo | $25/mo |
| Free plan | No | Yes |
| Free trial | 30 days | — |
| Built for | Small businesses, Agencies, Enterprise | Small businesses, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | FR · 2010 | ES · 2015 |
| Rating | — | — |
Choose Agorapulse if
Agencies and brand teams where answering comments, messages and ad replies is the main daily workload.
- One of the best inboxes for high-volume community management
- Support known for fast responses, often under 30 minutes
- Broad network coverage including Threads, Bluesky and Google Business Profile
Look elsewhere if: Solo creators or tiny teams that only need cheap scheduling (Buffer, Later, Sendible).
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Agorapulse vs Metricool pricing
Agorapulse
- Standard$99/user/mo$79 billed annually; 10 social profiles, inbox, publishing
- Professional$149/user/mo$119 billed annually; ad comments, assignments, team reports
- Advanced$199/user/mo$149 billed annually; automation rules, ROI, benchmarking
- CustomCustomUnlimited profiles, tailored onboarding and terms
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Agorapulse · Key features
- Unified social inbox with assignments, labels and saved replies
- Ad comment monitoring on Meta campaigns from Professional upward
- Publishing calendar with per-network customization and approvals
- Social listening powered by the acquired Mention technology
- ROI reports that link social traffic to Google Analytics goals
- Automated moderation rules and bulk actions on Advanced
Cons
- Per-user pricing gets expensive quickly for larger teams
- The free plan ended in July 2026
- ROI and benchmarking require the top Advanced tier
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Agorapulse vs Metricool: FAQ
Which is cheaper, Agorapulse or Metricool?
Metricool starts at $25/mo and Agorapulse at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Agorapulse and Metricool have a free plan?
Agorapulse has no free plan, a 30-day free trial. Metricool has a free plan.