Agorapulse vs Metricool

Agorapulse is a social media management suite built in Paris. It was founded in 2010 by Emeric Ernoult and Benoît Hédiard, grew largely self-funded, raised a €16.5 million round in 2019, and in May 2025 bought the French social listening tool Mention. It says more than 31,000 social media managers use it daily. Its core job is to let a team publish, answer every comment and message from one inbox, listen to brand mentions and prove the return on social work.

It covers Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky and Google Business Profile. Pricing is per user: Standard covers scheduling and a unified inbox, Professional adds ad comment monitoring, assignments and team reports, and Advanced adds automated moderation rules, bulk actions, ROI analysis and competitor benchmarking. Every plan includes 10 social profiles, with extra profiles at $10 to $15 a month. The long-running free plan was discontinued on July 6, 2026; users were offered a free tier of Archie, its AI tool that turns articles and videos into posts, instead.

Agorapulse fits agencies and in-house teams for whom community management is the heavy part of the job; its inbox and moderation tools are among the best in the category, and support is fast. It falls short on per-user cost for large teams. Hootsuite has more integrations, Sprout Social deeper analytics at a higher price, and Buffer or Later are cheaper for solo publishing.

Buying tip: since prices are per user, give seats only to people who answer the inbox and use approvals for occasional contributors.

Metricool is a social media management and analytics tool from a company founded in Spain, widely used by agencies, freelancers and brands, especially in Spanish-speaking markets. It brings content planning, publishing, analytics and reporting for organic social and paid ads into one dashboard, with pricing based on the number of brands rather than seats.

The planner schedules posts to Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, YouTube, Threads, Bluesky and Google Business Profile, with a visual calendar, best-time suggestions, hashtag tools and an AI assistant for copy. Analytics cover each network plus Meta Ads, Google Ads and TikTok Ads, and competitor tracking benchmarks rival accounts. Automated, white-label reports go to clients on schedule, and a link-in-bio page and a Looker Studio connector extend reporting. A free plan manages one brand with limited features; paid plans add more brands, longer history and advanced reports.

Metricool fits agencies and freelancers managing several small to mid-size brands who need social and ads reporting in one place at a modest price. The interface is dense, the social inbox is limited compared with dedicated engagement tools, and some network features depend on API restrictions. Hootsuite and Sprout Social suit larger teams needing listening, care and approvals; Buffer is simpler and cheaper for publishing alone; Agorapulse is strong on inbox and reporting for agencies.