Adobe Express vs Metricool
Adobe Express and Metricool are both social media management tools. Adobe Express is aimed at creators and small businesses, while Metricool is aimed at small businesses and agencies. Adobe Express costs less, from $9.99/mo versus $25/mo for Metricool. Both have a free plan.
Adobe's template-based design app for social posts, flyers and video
Social analytics and planning for agencies
| Pricing | Freemium · $10 | Freemium · $25 |
| Starting price | $9.99/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | 30 days | — |
| Built for | Creators, Small businesses, Freelancers, Enterprise | Small businesses, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2021 | ES · 2015 |
| Rating | — | — |
Choose Adobe Express if
Marketers and small businesses that need quick branded social and print content, especially inside Adobe Creative Cloud.
- Generous free plan from a trusted design vendor
- Firefly models trained on licensed content for commercial use
- Smooth handoff with Photoshop, Illustrator and Acrobat
Look elsewhere if: Teams needing the largest template library and docs suite or professional UI design (Canva, Figma).
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Adobe Express vs Metricool pricing
Adobe Express
- Free$0Core templates and tools, 5 GB storage, limited AI generations
- Premium$9.99/mo250 generative credits/mo, premium assets, brand kits
- Firefly Pro$19.99/moExpress Premium + 4,000 credits, Photoshop web and mobile
- Teams$7.99/license/moAnnual plan, min 2 seats; first-year discount offered
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Adobe Express · Key features
- Large template library for social, print, video and presentations
- Firefly text-to-image, generative fill and text effects
- One-click quick actions: remove background, resize, convert files
- Video editor with captions, animations and background removal
- Brand kits with logos, colors and fonts on Premium
- Content scheduler for Instagram, Facebook, TikTok and more
Cons
- Smaller template and stock library than Canva
- Generative credits run out quickly on Premium
- Multi-page documents and whiteboards are weaker than Canva
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Adobe Express vs Metricool: FAQ
Which is cheaper, Adobe Express or Metricool?
Adobe Express starts at $9.99/mo and Metricool at $25/mo. Both prices are checked on the vendors' own pricing pages.
Do Adobe Express and Metricool have a free plan?
Yes, both Adobe Express and Metricool have a free plan; paid plans add more usage and features.