Appcues vs Arcade
Appcues and Arcade are both product adoption & onboarding tools aimed at small businesses and enterprise. Only Arcade has a free plan.
Appcues
Product adoption platform for SaaS
Arcade
Interactive product demos and AI product videos for SaaS marketers
| Pricing | Paid | Freemium · $50 |
| Starting price | Not published | $50/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise, Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2013 | US · 2021 |
| Rating | — | — |
Choose Appcues if
Growth-stage SaaS with budget for adoption tooling, including mobile.
- Mature and reliable
- Web and mobile support
- Strong integrations
Look elsewhere if: Budget-conscious startups (UserGuiding, Product Fruits).
Choose Arcade if
Product marketing and growth teams at product-led SaaS companies that want interactive demos and product videos live quickly.
- Very fast to build a polished demo, often in minutes
- Free plan with unlimited views for one published demo
- Embeds cleanly in websites, docs, help centers and Notion pages
Look elsewhere if: Teams that need in-app onboarding checklists and tooltips (Userflow, Stonly) or simple async screen recording (Loom).
Appcues vs Arcade pricing
Appcues
- StartCustomUp to 3,000 MAUs, 10 published experiences
- GrowCustomFrom 3,000 MAUs, 25 published experiences
- EnterpriseCustomCustom MAUs, 100 experiences, priority support
Arcade
- Free$01 published demo, unlimited views, Arcade branding
- Growth (demos)$50/seat/mo$42.50 billed annually; unlimited demos, up to 10 users
- Pro (AI video)$59/mo$49 billed annually; 1,000 credits/mo, 4K, 10 seats
- EnterpriseCustomCustom domain, SSO, native Salesforce, audience reveal
Appcues · Key features
- No-code flows, modals and tooltips
- Checklists and launchpads
- Mobile SDKs for iOS, Android, React Native
- Surveys and NPS
- Segmentation and goals
- Analytics and integrations
Cons
- Expensive
- MAU-based pricing
- Advanced features on Grow
Arcade · Key features
- Chrome extension that captures clicks, screen and camera with smart zooms
- Clickable demos with hotspots, branching paths and chapters
- AI voiceovers and AI translations of demos into other languages
- Lead forms and CTAs inside demos, plus custom landing pages
- MP4 and GIF export for social posts and documentation
- AI video generator for launch videos, changelogs and tutorials
Cons
- Demos and AI video are billed as separate subscriptions
- Custom domain, SSO and native Salesforce require Enterprise
- Screenshot-based demos are less realistic than full HTML sandboxes
Appcues vs Arcade: FAQ
Do Appcues and Arcade have a free plan?
Appcues has no free plan. Arcade has a free plan.